Discovering The Power Of Transparency

A little over a week ago, one of the young up and comers in the world of online network marketing came out and revealed to the world that he was returning to the workforce.  Not only was he taking a job at a fitness center, but he was also taking a job as a driver for Domino’s pizza.   Now for many this came as a real shocker, because this young man had been celebrated for going from being a full time employee at McDonald’s to creating a 5 figure monthly income online with the creation of his own products and services.   His story had caught the attention of many top leaders in our industry and he had been featured on many training calls.  How could it be that someone so successful was now making these decisions?  Read more... (914 words, 3 images, estimated 3:39 mins reading time)

Internet Marketing Training Without All Of The Hype

Finding internet marketing training can be a daunting proposition.  So much of the training out there is tied to some sort of affiliate marketing program.  What is passed off as training is really slickly packaged Clickbank product with an intricate marketing funnel filled with upsells.  Read more... (749 words, 2 images, estimated 3:0 mins reading time)

Finding Your Target Market on Facebook

With nearly a billion subscribers to Facebook, this social networking giant could be a country all by itself.   With this many users, it is impossible to run out of people that you could be talking to on a daily basis.  The reality is that you really don’t want to talk to every one of them. So how do you go about finding the right people to talk to?  Although you could try working your way through all 1 billion users one by one, you would probably die before you got to all of them.  It makes more sense to talk to the people that you really want to be connected to in the first place.   So how do you go about finding  your target market? Here are a few suggestions that will help you connect with your target audience, so you can use Facebook to generate more leads and make more sales.  Read more... (636 words, 2 images, estimated 2:33 mins reading time)

The Value Of A Marketing Meetup Group

Having just moved to Wichita over the summer, I knew I needed to begin forming some new relationships.   I turned to Meetup to help me in this effort and quickly came across the Marketing 101 group.   Today I attended my 3rd meeting with the group and I find that each meeting I come away with a few golden nuggets for my business.  Read more... (166 words, 1 image, estimated 40 secs reading time)

Trust Jacker Review – Letting Trusted Names Drive Traffic To Your Offer

A few days ago, I received an email from another marketer telling me that I needed to take a look at a new tool called Trust Jacker.   He went on to elaborate how this tool would allow you to take content from trusted sources and place a pay-per-view style ad behind it.   Needless to say, I was interested since the greatest amount of viral traffic comes from content that has absolutely, positively 100% nothing to do with network marketing or online business.   The thought that I could drive traffic to my offers by sharing the latest celebrity gossip, sports highlights or viral video was very appealing.  Read more... (686 words, 2 images, estimated 2:45 mins reading time)

Do You Stand Out From Your Competition?

I recently finished reading the book Purple Cow by Seth Godin.   In the book Seth discusses the necessity of a business finding  ways to be distinctive in the marketplace.   This is especially critical in the world of online marketing where thousands of affiliates are marketing the same products, services and MLM opportunities.  Read more... (167 words, 1 image, estimated 40 secs reading time)

Maybe You Should Go Where The Fish Are

Fishing is one of my great loves.  I’ve had the privilege of fishing both saltwater and freshwater over the years, but one truth remains no matter where you go…

If you’re going to catch fish, you have to go where the fish are!  Read more... (620 words, 2 images, estimated 2:29 mins reading time)

How To Let Other People Pay For Your Advertising

It is no secret that paid advertising is the most effective way to quickly build and scale out your business.  Unfortunately, many of the people who enter our industry are entering from a place of limited cash flow.   So for most the only solution is free advertising methods.  Read more... (262 words, 1 image, estimated 1:03 mins reading time)

Posture – How To Sell Without Resistance

I just returned from the Empower Network  “Don’t Be A Wussy” Conference 2012 in Atlanta, GA.  What I want to share with you today is the issue of “Posturing”.  This is one of the more profound ideas that came out of the conference.   How do you posture yourself in front of your prospects and clients, especially if you are new to the business?  Read more... (1047 words, 1 image, estimated 4:11 mins reading time)

Longaberger Basket – Could You Be a Basket Case?

If you love baskets, then the name Longaberger basket is not foreign to you. Naturally, this name is synonymous with anything unique, or at least when it comes to baskets. I want to share with you a more in depth look at the company, what they have to offer, and how they are growing into more than just baskets.  Read more... (579 words, 1 image, estimated 2:19 mins reading time)