Your business cannot survive without the right customers, hence the more customers you have the more profitable your business would be.
You should keep doing anything you know that can keep customers coming to your business, to ensure that your business keeps running.
In addition to this, you should develop strategies that will help you to retain these customers, knowing fully well that they can as well decide to patronize your competitors.
The following steps have proven very effective as a means of building lasting relationship with customers.
1. Provide Quality Service.
This is the first thing a customer is looking for in a company, they want value for their money.
Many times when they patronize a business for the first, and they received low quality product or service, they will not patronize that company again, even if that is the only place they can get what they are looking for.
Such customers would prefer to get alternative products or services, rather than going for low quality ones.
Be careful of what you are giving out, never joke with quality, always work towards raising it instead of bringing it down.
2. Communicate constantly with your customers.
If you know you are in business to satisfy needs, then to do it effectively, you would need to create a forum where you can communicate with your customers.
Customers like when they are treated as human beings.
Using popular social media like Facebook, Twitter, Instagram, and a host of others, you can connect with your customers and find out their responses to your products or services.
This will give you direct information on the level of acceptance of your products, and it will enable you to know where you need to work more to achieve better results.
3. Prompt response to complaints.
Sometimes customers will have complaints about your services, you need to know how to handle such, because what you do can determine whether the customer will stay or not.
Train your staff to take this as a high priority, and keep doing it even after your business has grown big.
4. Exceed Customers Expectation.
As much as possible, try to under promise and over deliver in your dealings with customers.
Don’t let them expect too much only to be served with low quality service.
Depending on the peculiarities of your business, look at how you can make this approach work for your business.
You can promise to deliver goods in two weeks and then go ahead to do it in two days. That will be a big surprise to your customer, he will believe you have spent extra time and resources to get the job done earlier than scheduled, because you take him as important.
5. Appreciate them.
Always appreciate your customers, and let them know that you value them.
Don’t do this only at the end of the year like some businesses do.
Create a reward system where a customer would be rewarded after a particular number of order, or after paying for a particular premium service.
In conclusion, never take your customers and their needs for granted, see them as part of your business that you must manage, and take the steps to actually do so.