Your customers are among the most essential parts of your business, without them you cannot have a sustainable business for long. You must know what to do, not only to keep the present customers that you have, but to keep increasing them.
You should have both short and long term programmes for this, which you have to review from time to time, based upon feedbacks you are getting from your customers.
The secret to increasingly build your customers base is by providing the kind of services they will find difficult to get elsewhere. People don’t care about what you call your company, or what your annual income is, what they want is getting their problems solved, and any company that can do that for them could earn their patronage forever.
How do you provide this kind of service?
You must know your product. Customers want providers who know what they are saying, and have the ability to prove it with the right product. If a customer approach you for the first time and ask you questions about your product, you or your reoresentatuve, should be able to convince such a person he is in the right place. The same thing happens to an existing customer who has an issue with using your product. Don’t leave anyone in doubt whether you know what you are doing or not. Use all means to prove that you are an expert in your line of business.
Solve All Customers Problems. Customers are moved by excellent services. This is what you can use effectively to sway them to your side, and keep them for a long term. Go out of your way to solve their problems. They will never forget the good attention you give to them when they come to you. Respond quickly to their call, even if you do not have immediate solution to their problems, do something about it presently and assure them that you will provide what they actually need as soon as possible, then follow it up with actions.
Let integrity follow your words, and never give a promise you cannot keep. It is not too much if you open a file for each of your customer and update the content as the need arise. This will enable you to keep a tab on each person, and know the right service you can render to them. That will save you time and money, and will also ensure that you don’t lose them.
You can wow your customers by letting them know how much you know about them whenever you have a discussion with them. You can be sure that they will not forget that.
One of the major fears of people when they approach a new company is that the company will take their money and leave them in the cold, and many times they are right about this. Let your own business prove those who have that notion wrong, let them see in your attitude, and business practices that you don’t joke with customers, rather you cherish them.
Ask your customers questions from time to time about what else do they expect from you, or what area of need do they want you to cover. Let them know you are there to help, and not to take their money.
You can also borrow ideas from companies that are having a large base of customers, whether in your own line of business, or in any other line. Search and get information about such companies, study them and note their secrets, then start applying it in your business.