Network marketing is simple. Unfortunately too many people take this statement and somehow come to the conclusion that network marketing is easy. Today I want to bring you back to the reality of building a network marketing BUSINESS.
The fundamentals of network marketing are very simple. Building a network through personal relationships and creating business relationships with those in that network. Sounds simple enough doesn’t it? It really is that simple, but simple does not equal easy.
Building relationships takes time and it takes effort. If you never reach out to connect with someone, you will never build a relationship with that person. If your business is built on relationships (which a network marketing business is), then you need to be constantly reaching out to connect with other people. If you are not connecting with others on a daily basis, you will be unable to build a successful network marketing business. To connect with people on a day to day basis, you are going to have to give up time. You may have to give up fear (especially of the telephone). Building relationships takes continual effort on your part.
Marketing comes from presenting your product or service to those with whom you have a relationship. This again requires constant effort on your part. The single most difficult issue facing most network marketers is the need to overcome their fears. You must enter into a marketing business with the understanding that you are going to have many who tell you “no.” You will may get 100 “no” answers before you get the first “yes.” Many network marketers don’t take this into consideration. When they get those first “no” answers they lose their enthusiasm and begin talking less and less to people about their business. Because of the relatively inexpensive cost of entering a network marketing business, many simply choose to walk away at this point instead of pushing ahead (would they walk away so quickly if they had invested $1 million in a McDonalds franchise).
Although we are drawn to the stories of the man or woman who became a 6 figure income earner in their first 90 days, the truth of the matter is that most successful network marketing businesses were built over a period of years. These successful business were built through a combination of sheer determination, hard work and commitment.
With the right tools it is possible to work much more efficiently and avoid costly mistakes. Our business is really simple, but it requires a commitment for the long haul on your part.
