There is so much noise that the best place for companies to be in order to get more customers and make more profits is the internet. Nevertheless, research has shown that not less than 90% online businesses fail within 4 months after starting.
Obviously the remaining 10% who are able to make it are doing some things that those who failed don’t do. The following have been identified as major reasons why many businesses are failing online.
1. No Search Engine Optimization
Search engine optimization or SEO is a method of making a website searchable on the search engines by people who are looking for information or products to buy.
Many business startups do not have any knowledge of SEO. They don’t know how to do it right, hence though they have done every other thing, their websites will be hidden behind millions of others, or ended up not indexed by the search engines.
2. Wrong Web Content
Many startups or the agent they hired don’t do proper research to know their customers. This often result in not putting the right content on their websites.
When prospective customers are searching for information, they don’t know who is who. They enter a query on the search engine and wait for what websites will come up.
They will check the top websites on the search for the kind of information they carry. Any of them that has the kind of information they are looking for will be the one they finally pick to use.
Knowing your customers, and catering for their needs with the content on your website is important. It is a major factor that determines whether your website will attract visitors and retain them or not.
3. Lack of Commitment
Getting good success from online business requires time, especially for startups who have a lot to learn and test. Whatever you have adopted to use for building your business needs time before you start seeing results.
When results don’t come quickly, many business owners get discouraged and disappointed. They lessen their interests in online business or completely abandon it.
Just like in offline business, your full commitment is required to get your online business up and running. As long as you are doing the right thing result will come. All businesses are not the same, while some need a short time to break even, others require a longer time. You need to research this to know what to expect.
Many startups don’t know how to make a good use of the social media to promote their businesses. What many are doing is putting social media buttons on their websites for visitors to share their content. They are not engaging their customers, nor reaching out to them in any way to have personal contact with them.
Online business is one major way that startups can use to push their businesses in the midst of stiff competition and other challenges brought by the global pandemic. Business owners who have little or no knowledge of online business should employ the right hand to do it instead of neglecting or rejecting it.