Direct Marketing Companies-How Are They Different?
Direct marketing companies and network marketing companies are often put into the same category. However, they are two different business models. Direct marketing is nothing new, and while many companies claim to be direct marketing they are not.
What are the differences? Does direct marketing have some limitations that make it much more difficult to make it work as a business when starting out? It gets you to ask the important questions when it comes down to making a choice, and there are some other questions that come with this too.
So, if you were to choose between MLM companies and direct marketing companies which would you choose and why? I will give you a better definition of what direct marketing means, and why I chose network marketing and affiliate marketing.
What Are Direct Marketing Companies?
What is the best way to define direct marketing companies? Simply put, these companies are marketing directly to the consumer, and there are various ways to do this including:
- Mobile advertising (texts, phone calls)
- Interactive websites
- Ads online (banner ads)
- Fliers
- Catalogs
- Sales Letters (or promo)
- Last but not least, door to door advertising!
While the last one has worn out its welcome, the rest of these avenues for marketing are certainly strong in that they focus on the customer and their needs in order to match the customer with a product. This all done using data, which is now how most grocery store choose coupons or how they determine what fliers go out based on shopping habits of those in certain zip codes.
Freaky? Times are changing, and no doubt so is the way these companies are marketing to the consumer. This is why direct marketing is now stronger than ever, and has people wondering, “What will they think of next?”
Why I Partnered with Network Marketing Companies Instead of Direct Marketing Companies
So, while the definition makes these direct marketing companies sound strong, and they are, they aren’t for me. Why? They generally require more money to startup, and I’ll give you an example. One company, known as DeTech, does not use the traditional network marketing business model to market their products.
They have folks that start up an office, so it’s more like a franchise in not so many words, but the product only comes from DeTech, and it’s only sold to targeted customers which in most cases are other businesses.
Mary Kay states that they use a similar business model in that they are more of a direct sales company, but this is NOT to be confused with direct marketing either. In some cases it’s both as they market directly to women that want a better skincare product and better cosmetics. However, startup cost is very little, and you can earn more on those you recruit into the business.
Direct marketing doesn’t work like this! Network marketing also allows you to build your own business, thus you have your own retail customers, but you will earn income through the sales volume of your team that comes into the business through you.
I hope that this article on “direct marketing companies” was helpful, and should you need a marketing platform to help you market your brand or business, CLICK HERE now to get more information today!
