Avoid These 3 Facebook Recruiting Mistakes
Prospecting on Facebook can be an extremely lucrative proposition; however, the prospecting activities of many have turned this social network into the wild west. In an effort to help you grow your business using Facebook, I’ve compiled three steps to guide your efforts.
1. Keep Your Profile Professional
I have been prospected numerous times by people who have a wall full of profanity or risque pictures on their timeline cover. You have to present yourself in a professional manner if you hope to attract the type of people who are looking to build a lucrative business from home. Bear in mind, I’m not suggesting that you pretend to be someone you are not, but I am suggesting that you need to treat your network marketing business as a serious profession. By treating your business this way, you are more likely to attract other professionally minded individuals to your team.
2. Resist the urge to be a spammer
You might think that they way to get massive results is to spam your opportunity and affiliate links all over the place. It would be easy to think that, since so many people choose to operate on Facebook this way. You need to snap out of it! Having prospects who are highly annoyed and ticked off is actually worse than having no prospects. Sending mass messages, hoping you’ll find a few interested prospects is a shotgun approach and it will always result in failure.
3. Handle your relationships with care
The lack of respect and courtesy that show many show their “friends” when they promote their business is nothing less than sickening. Building relationships is the foundation of a social network like Facebook; therefore, the energy you expend should be on developing friendships, not trying to make sales. Sending a link to your business opportunity is an inappropriate step when someone accepts your friend request. Perhaps you’ve seen messages like these:
‘Hey Carl, I see that you and I are both interested in home based businesses! I’m involved in this incredible business, here is my link. I’m not trying to pitch you, but I think that once you see it, you will want to get involved.
I look forward to talking with you.”
Sure you’re not trying to pitch your business! It sure seems like a sales pitch to me. This is not how you go about building a successful business online. You should never, send an “unsolicited link” to someone, especially when you are prospecting on Facebook.
Connecting with people through the sharing of stories, pictures, videos and status updates are what social media is all about. Connect with people first and get to know them. This will help you to determine who is a good fit for your business and who is not.
When you take time to develop strong relationships with people on Facebook, you will find that people will be drawn to you and will ask about being a part of anything you are doing.
Click here for a free webinar that teach you how to effectively recruit on Facebook.
