This is the 4th installment in my series: 5 Things Every Online Marketer Needs for Their Network Marketing Business. In the last post from this series, I discussed the need for a streamlined sales funnel. Today I want to discuss the 4th critical element that every online marketer needs for their network marketing business:
– A reproducible training platform
The key to building a successful network marketing business is the utilization of leverage that comes from a highly productive downline. This leverage does not happen magically the moment a new distributor signs up into your organization. The key to developing highly productive teams is the training that you give them.
In the early stages of a network business, you may be able to work one on one with your new distributors, but as your organization grows, especially if you are recruiting online, this becomes increasingly difficult. It is critical that you utilize a training platform that can be replicated throughout your organization. Your platform needs to be functional without regard to geographic location.
Here are some key components that need to go into your training platform:
- Traffic generation techniques
- Keyword selection
- Lead capture systems
- Autoresponders and their usage
- Lead follow up
- Ongoing training
It is imperative that your platform be reproducible, meaning it must have the ability to be delivered by anyone in your organization at any time. Here are a few suggestions for the deployment of your system.
- A webpage that has step by step tutorials through each of the areas mentioned above
- At each training point a training video is available that walks your team members through each step
- A weekly training webinar or conference call for new team members
- A weekly training webinar or conference call for all team members
So often we are so busy adding value for our prospects that we forget to add even more value for our team members. The real philosophy of network marketing has always been the idea of helping others achieve their dreams. When we go overboard on value, we are helping others move towards the dreams that brought them to us in the first place.
In the next installment of this series I will be covering the next critical element for those marketing their network marketing opportunity online.
