“I Got My First Sale…”
This past Friday, I received a phone call from one of my team members that absolutely made my day. My team mate lost his job with one of the major airlines last year. In an effort to turn his situation around, he had turned to online marketing. Over the past year, he had become very knowledgeable about marketing on the internet, but he had not been able to make any money. Every few weeks he would call me, discouraged that he wasn’t seeing much activity. During each of these periods of disappointment, he would quit what he was doing and try some other marketing method. I would continue to encourage my team mate to return to content marketing and to just stay consistent.
Consistent Action Leads To Results
Over the last few weeks my team mate has learned the importance of sustained, consistent action. Once he returned to content marketing, he began to generate leads. The leads started to increase in frequency over time. Then it happened this past Friday, one of those leads pulled out their credit card and became a customer. With that transaction, the dry spell for my team mate came to an end. The process had worked, now he had something to build on and a whole new level of confidence to work with.
The Power Of Content Marketing
The reason I am such a fan of content marketing is the residual impact of that content. Regardless of whether you are blogging, writing articles or producing videos, the fact remains that content has lasting value. The article or video that is produced and posted today will still working for me a month from now, a year from now and even 5 years from now.
The key to leveraging content marketing is consistency. For a marketer starting out, the initial goal should be to create 100 pieces of content over a 100 day period. By taking this type of massive action on the front end, the new marketer will see a great deal of momentum at the end of the initial 100 days. Beyond the initial push, the marketer should still be striving to produce 3-5 pieces of new content each week. This will keep your readers returning to see what else is on your mind these days.
As you learn to create content that is search engine friendly, your traffic will continue to increase. Over time more and more of this traffic will be coming directly from the search engines. This additional leverage can quickly take any business to high levels of profitability.
If you are just starting out, don’t lose heart if things don’t come quickly. Stay committed and take consistent daily action. In due time, you will see your traffic and leads increasing. Before you know it, you too will be announcing: “I got my first sale!”
