A sales funnel can be described as the specific steps or processes visitors to your business will follow to buy your product or service.
This is applicable to both businesses with physical locations, and online based businesses, since all businesses are set up to offer something of value to people.
You must have a good understanding of your business, and how it can serve your customers, so that you will know the best approach you will take to have a suitable sales funnel that converts well.
There are instances where prospective customers drop out of sales funnel before getting to the end, this you want to avoid as much as possible, because the more customers you convert the better for your business.
How Sales Funnels Work
When someone needs a product or service that your company offers, he goes to the search engines to make a search, if your website is positioned high in the search engines like Google, the searcher may land on your site.
When someone visits your website, he becomes a visitor. Visitors can also come to your site through ads placements, social media mentions, and other means you have used to attract people to your website.
Your website visitor becomes a prospect immediately he starts to navigate through your site, engaging with the content you have there. He may read through an article that explains how to solve a particular problem he has, he may watch a video to get a perfect understanding of the solution.
When a prospect is convinced that your website has good information he needs, he would not want to miss any new post on the site, hence he can sign up for your subscription form to get informed when next you publish a post.
At that stage, the prospect has become a lead, meaning that you now have the opportunity of contacting the prospect, and offer any product or service that you feel he would need, through the email he used to register on your website.
This is the high point of a sales funnel, because you can continue to market to your lead for as long as you want, and you can even do it outside your website. Think of what you stand to gain if you have tens of thousands of leads or more who are on your email list.
It means you have a good list of prospective customers who are interested in your products or service, and who have volunteered to be receiving emails from you, including emails about what you want to sell.
You have heard people saying that “money is in the list.” That is very true, with a list like this you can continue to sell your products to people directly without any further advertisement, or introduction. They will continue to trust you and your products as long as you are giving them information that are valuable to them, or their businesses.
Leads will eventually turn to buyers when you offer them products or services through your established sales funnel.
Not all leads will buy whenever you send an offer, but once they see your offer, you have already created an awareness, if and when they need what you offer, they will think of you first before trying to visit any other place.
The sales funnel system can be as simple as explained above, all you need to do to make it work perfectly for you is to use the right tools, and customize it to your own business and offers a much as possible.