Starting Strong In 2012
During my time in Junior High I was part of my school’s track team. One of the two events I was always assigned to was the 100 yard dash. I remember that one of the things that came with that assignment was constantly practicing my starting technique. The coach would set up the starting blocks, he would then position them for my leg length and then he would focus on my posture. Hands on the ground, up against the line, head up looking down to the finish line. He would then go through the starting sequence: “On your mark, get set and then he would fire the starters pistol. Over the course of practice we would run that starting sequence as many as 10-15 times.
As a kid, I didn’t fully understand why I had to practice this one thing over and over. I just wanted to run. My coach knew something that I didn’t fully understand at that moment. Without a great start, it is difficult to have a great ending. This rule doesn’t just apply to track meets, it pertains to swimming, drag racing and yes…even to your network marketing business.
The Importance Of Starting Strong
What my coach was working on all those years ago, was technique. He knew that if I would repeatedly practice proper technique, that not only would I use this technique in my races, but I would run better and finish stronger as well.
The beginning of a new year is a great time to shed the bad habits and excuses you made for yourself in the previous year. It is a time to return to the fundamentals of business building and begin consistently applying those principles on a daily basis. So you may be wondering what does this look like?
Each person’s business is a little different, just as every runner has a different running style; however, fundamentals don’t change. In a network marketing business there are two things that absolutely, positively have to happen on a daily basis if you are going to be successful this year. Those two things are selling and recruiting. If you are not selling product and if you are not building your team, you are not going to have a very profitable year.
Working Hard At Starting Strong
To ensure that you are able to engage people on a daily basis to recruit and sell products or services, you must engage in daily activities that make it possible. This means that every day you need to be actively marketing. This could be through face to face interaction, blogging, videos or social media. Someway, somehow you have to be connecting with people.
The second piece of this equation is following up with your leads on a daily basis. This is where the contenders set themselves apart from the rest of the field. Following up with leads goes far beyond sending email through your autoresponder. This is where you need to pick up the phone and place the call. Those who are not serious contenders will always take the path of least resistance. A true champion on the other hand, doesn’t choose what is easiest, they choose what makes them win. The same principle is true with your business. The things that are a little harder to do are also the ones that make you the most successful. Once you commit to doing these things, they become easier and you will quickly see that you have a competitive edge. Often when people join my business they pinpoint the number one reason for that decision is the fact that I called in the first place.
2012 stands to be an amazing year for anyone who is willing to work on their starting technique. Stay consistent, continue to work on it and watch yourself pull ahead of the pack at the finish line.