In the last installment of the Investing in Your Network Marketing Business series, I discussed the need to invest in your team. Today I want to give you the third investment that is critical in your network marketing success:
Invest in Your Business
Network marketers are an interesting group of people. So many of them seem to leave common sense at the door when it comes to their business. Somehow they have it in their minds that the can have MLM success without investing in their business. Unfortunately for them, it hasn’t occurred that the network marketing business is still a business.
There are two key investments that you should be making into your MLM business. The first investment is your time. If you are not putting time into your business, you cannot expect to reap the rewards of your business. The timeless truths of reaping and sowing apply to network marketing as well. Especially if you are starting out, you may need to sacrifice some time in the evenings and weekends to focus on building your business. This time needs to be invested in communicating with others. If you are not spending your time talking to people in some way, shape or form; you simply are not going to generating any revenue for your business. This is a relationship business and it takes contact with others, on some level, to make it work.
The second investment you should be making into your business is resources. You would not dare think of starting any other kind of business without investing capital into that business venture, so why would network marketing be any different. Now the great thing about network marketing is that we can accomplish so much more with so much less. No matter what form of marketing you are using to build your business invest in it. If you are using articles, then invest in an article submission program. If you are using a blog, then invest in a highly functional blogging platform. If you are using social media, spring for some eye catching backgrounds. If you are video marketing, spend the money on a good camera and editing software. Invest in a sales funnel platform and an autoresponder to help you build your list and your relationship with that list. It is also wise to invest in the resources your MLM company provides. Purchase a new product each month, so you know what it is all about. Purchase some business cards, or a few extra brochures. Anything that will help you connect with more people, more effectively is well worth the investment. Even if you don’t think you can afford to invest in your business, you really can’t afford not to.
This series has been a brief overview of some critical investments that need to be made in your network marketing business. For more in depth exploration of this and many other powerful topics, I encourage you to sign up for my weekly training.
