Your Online Marketing Stinks!

Your online marketing stinks!   That is my perception of much of what passes for marketing on the internet these days.   Nameless, faceless, cookie cutter marketing that is both unappealing and for the most part grossly ineffective.  Now I shouldn’t accuse you, my reader, of committing such horrible marketing ploys, because you are better informed.

Stinky Online Marketing

So just for fun lets talk about some of the stinky online marketing that many are guilty of promoting.  I’m going to give you my least favorites list:

1. The gaudy font hyperlink bandit.   This is the guy or gal that makes sure to use oversize font in an array of distracting colors.   These hyperlinks are used in every email, forum post and any other html based platform they can find.   This is one smelly internet marketing tactic for sure.
2. The multiple pop-up, I can’t escape you capture page.  These are especially common around the listbuilder circuit.  You cannot escape the page until you clicked ok on the 3rd pop up box that only comes up when you are trying to navigate away from the page.
3. The I just became your friend on Facebook and now I am posting my links all over your wall technique.   I had a guy recently that was trying this tactic twice a day on my wall.   Needless to say he did not and will not ever get my business and I quickly deleted him from my friend list.
4. A close cousin of number 3 is the I just became your friend on Facebook and now I am going to send you a daily spam email.  These two are closely related, but I have greater dislike for number 3, since my friends and children don’t want to read about his opportunity.   This online marketing relationship never lasts long either, as those friends are quickly de-friended (I’m not sure that is an actual word).
5. Yet another cousin of number 3 and 4 is the I’m going to send spam to your wife and children, because I go their names off of your Facebook wall.  I believe of all of the poor online marketing this one stinks the worst.   I agreed to be your friend, so I had it coming…but my wife and kids????
6. The you better go to my replicated page before you miss the boat marketing strategy.   This one comes with every new pre-launch, just can’t miss opportunity and of course everyone who gets in now will be a 7 figure earner in the next 90 days, if not sooner.   I find it interesting that those who send me these types of marketing messages are the same people who send me a new opportunity about every 90 days…a real confidence builder indeed.
7. My final example of poor online marketing comes in the form of those who sign you up for a series of marketing messages, without you ever opting in to receive those messages.   This isn’t just poor marketing…this is flat unethical.   If you are using this type of internet marketing strategy…you need to quit now!!!!

Your online marketing is a representation of you

Your online marketing is a representation of you.  It should brand you as someone who is both credible and worthy of earning a person’s business.   Take the time to learn the skills that will ensure that your marketing online is the very best it can be.