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internet marketing advice for those on a tight budget

Internet Marketing Advice for Those on a Tight Budget

Carl WillisNo Comments


internet marketing advice for those on a tight budgetWhen you are on a tight budget starting out, you need to seek out good internet marketing advice. There is tons of advice on how to market online these days, but it’s not all good.


It’s a given that you need to build an internet presence, so what do you do when you don’t have a lot of money to spend? As a start-up, your budget is pretty lean, but the good news is that it doesn’t take thousands of dollars to start an online business.


While it’s easier said than done, there are plenty of ways that you can get started on marketing your new business. Today, I’ll give you some sound internet marketing advice, so you’ll learn what to do first in order to get started, and then what you must do in order to maintain your business.


Tips for Great Internet Marketing Advice


There is a ton of information online about how to market, and the tools and resources that you should use. How do you know where to start? It’s a matter of first things first.


  1. Know who your target audience is. The first thing you must do is determine who your target market is. You need a clear definition of who it is that you desire to buy from you. Where does this buyer live? How do they dress? Where do they live? What zip code do they live in? These are all important points to consider when you are creating your ideal buyer. If you don’t know who you wish to target, you’ll be wasting money on marketing to the wrong people.

  2. Set new goals daily. Setting goals is important if you ever intend to be successful, but you’ll want to set new goals daily. What do you want to see your business do? How much do you want to make? Where do you want to live? Set goals so that you can give yourself clear direction on how you wish to produce. If you don’t, you’ll only have a dream and no roadmap in front of you to achieve anything.

  3. Budget, budget, budget. Budgeting is important, and without one you’ll have no idea where your money is going. What are you comfortable with spending to start? Allocate a startup budget to your business and stick with it. Always have savings set aside if something unexpected does come up, but you’ll also want to make sure that you are still eating and paying your bills.

  4. What is your brand? It’s safe to say that your brand is you! You knew that right? If you didn’t, then it’s time for you to realize that the way your customers identify you matters. You must stand out in the crowd because the competition is stiff. Make sure that you give your customers something to remember you by. Start by purchasing a domain that is unforgettable and work from there.

  5. SEO. SEO stands for search engine optimization. This is what you need to know in order to make sure that your customers can find you. When you type something into Google, you usually type in a few words or a phrase. This is because you’re looking for something specific. If you sell this product or service, and you want to make sure that your customers can find you, you’ll want to learn how to maximize your opportunity with keywords and phrases, as well as paid ads in Google and social media.


There are numerous things you can do to get started, but these are the top considerations. It’s vital that you learn how to leverage the internet for your business, so be careful when you choose the internet marketing advice you choose to follow!


year end evaluation

It’s Time to Let Some Things Go

Carl WillisNo Comments

Every year during Christmas and New Years
I do an evaluation of my business.

During this time I look at what is profitable
and what is simply taking up valuable time
and resources.

I have found that without this honest evaluation
it is tempting to hang on to a non-performing
piece of my business for purely emotional

…past achievements

Perhaps you can relate.

At the end of the day, the real issue is cash

Does this business turn a profit or am I losing
money moth after month?

This is the criteria that I make my evaluation
from. Far too many get themselves into a
negative cash flow situation, but never pull
the plug until it is too late.

One of the lessons I’ve learned over many
years as an entrepreneur…

…take emotion out of your decisions and
let the numbers guide you.

Not sure what you should do with your
business? Let’s talk!

Who Is The Person Behind Your Business?

Carl WillisNo Comments


Carl speaking

“Why do you do what you do?”

That question was posed to me by a
life long friend at my 25th high school
reunion last summer.

She went on to explain that she saw
my business activities, but she wanted
to know more about the underlying
motivations behind them.

8 years ago my life and ministry took on
a whole new direction, when I began
traveling to 3rd world countries to
train and support indigenous church leaders.

Those journeys have allowed me to provide
resources for orphans who have no family…

Carl Willis with school children in Kenya

…start new churches and train church leaders
who have never had someone invest into their

I have shared many meals in a mud hut, celebrated
marriages and the birth of many children.

Sharing a meal with Pastor Kipto and his family

These relationships and experiences would not
be possible if I were still putting in 60-80 hour
weeks as a corporate executive or brick and
mortar entrepreneur.

Building an online business provides incredible freedom.

start an online franchise




Next week I will board another plane bound
for 12 days Madurai and Chennai India…

….I didn’t have to request vacation
….My business won’t come to a stand still because I’m gone
….I’ll be able to repeat this journey multiple times this year

I know that many of you have dreams burning
deep within you…

…dreams that you continue to put on the back
burner for a day that may never come.

Our greatest desire is to see you live out your
bigger dreams…

…more importantly the world needs what is
burning in the depths of your soul.

Instead of pushing your latest product or service,
start talking about the dreams that are driving

People respond to vision…

The more you broadcast your vision, the more
you will find people are drawn to you.

We would love to talk with you about your
dreams and what you need to do now to
get there.

Give me a call…

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