Every year during Christmas and New Years
I do an evaluation of my business.
During this time I look at what is profitable
and what is simply taking up valuable time
and resources.
I have found that without this honest evaluation
it is tempting to hang on to a non-performing
piece of my business for purely emotional
reasons…
…loyalty
…sentiment
…past achievements
Perhaps you can relate.
At the end of the day, the real issue is cash
flow…
Does this business turn a profit or am I losing
money moth after month?
This is the criteria that I make my evaluation
from. Far too many get themselves into a
negative cash flow situation, but never pull
the plug until it is too late.
One of the lessons I’ve learned over many
years as an entrepreneur…
…take emotion out of your decisions and
let the numbers guide you.
Not sure what you should do with your
business? Let’s talk!
