Mailigen Email Marketing System Review
Several weeks ago I was introduced to the Mailigen email marketing system and asked if I would spend some time evaluating the software. For those of you who are not familiar with Mailigen, they are are a European based email marketing service provider. The company has been around for a little over two years and they have quickly developed a solid customer base in the European market. Many of their clients are easily recognizable multinational corporations. Very quickly the company has established itself amongst the top names in the email marketing industry.
Mailigen Email Marketing System Is Feature Rich
When evaluating email marketing tools, it is important to consider the features and benefits offered by those tools. For those who are actively using email marketing as part of their business strategy, the Mailigen email marketing system will not disappoint. Not only does the system offer the typical email list management functions and email autoresponders found in most software, but they system goes further giving greater flexibility and data gathering capability to businesses both large and small.
Businesses can develop their own lead capture forms using the built in form creation tools. Additionally, there are also options to build complete lead capture pages as well. The system is set up to utilize double opt-in subscription as well as the manual addition of contacts through database upload or manual entry.
The business owner also has great flexibility in creating their marketing correspondence. Mailigen offers a great selection of templates that can be used to offer marketing pieces that are more visually appealing. Additionally, users can also create customized templates for greater personal branding.
Mailigen Email Marketing System Offers Great Flexibility
Mailigen recognizes that businesses come in all shapes and sizes, so they have structured their product to be a perfect fit for any business, at any stage. The system allows for unlimited numbers of autoresponders to be created, allowing a user to create multiple marketing campaigns. These campaigns also come with a complete set of tracking and data collection tools that allow the business owner to focus future campaigns onto the most responsive segments of the subscriber list.
The pricing structure that Mailigen offers also reflects this commitment to flexibility. One of the unique features of the Mailigen email marketing system is a pay as you go pricing feature. Users buy a certain number of emailing credits that can be replenished when they are exhausted. Mailigen also offers standard tiered pricing packages that are priced at the 500, 2500, 5000, 10000 and 25000 subscriber level. In addition to these tiers there is also expanded pricing for subscriber lists in excess of 25000.
The most impressive feature of the Mailigen system is the educational platform the company offers. Each week on the company blog, coaching is given on the techniques and strategies that will make a user’s email marketing much more effective. These blog posts deal with everything from how to utilize productivity features of the system to basic methods for improving open rates and click through rates. Mailigen is striving not only to be a service provider, but they are also positioning themselves as a partner to their clients.
The Mailigen email marketing system comes with a free 30 day test drive, that allows you to experience the full features and benefits that the system has to offer.
