Creating A Network Marketing Strategy
Having a network marketing strategy is a critical component to succeeding in your business. Your strategy is essentially the plan of action that you intend to execute, to ensure that you reach your goals and objectives. Your overall strategy should encompass at least five key areas: Marketing, lead capture, follow up, presentation and replication.
Creating a Complete Network Marketing Strategy
Marketing is the process of getting your message out to the market place. The first point of consideration in your marketing strategy is the determination of your target market. It is critical that you identify those to whom you are trying to convey your message. This evaluation should include demographic, geographic and psychographic details. Once you have determined who this target audience is, you need to then consider the best methods of reaching that audience. Will you be using online or offline methodologies or a combination of both? Do you have a marketing budget, or do you need to utilize free advertising resources? Once these questions have been answered you can focus on specific marketing tools. Your overall marketing strategy should also include the quantity and frequency of deployment for those marketing tactics.
Once your marketing is deployed it is time to focus on your lead capture process. How do you intend to harvest leads from your overall prospect pool? You need to implement a system that allows you to easily obtain the contact information of those who show an interest in your marketing message. This could be a simple as a sign up sheet at a home party or as technical as a lead capture form on each page of your website. Because network marketing is a relationship based business, it is imperative that you are obtaining contact information on a regular basis. If your business runs out of leads you will not be able to move your business forward.
From there your network marketing strategy should move you into a follow up process. How will you follow up with the leads that have been generated through your marketing and lead capture systems. It is critical that you contact your leads in the first 24-48 hours, while they are still warm to your marketing message. The purpose of this follow up is not a product or opportunity presentation, but instead a rapport building with that individual. This is the place where you will be positioning yourself as a resource and leader. Take time to find about the needs, goals and dreams of your lead. This information will give you the opportunity to then present your products and network marketing business at the appropriate time.
Presentation is most effective when it comes through the course of a natural and ongoing dialogue. Your system should foster an ongoing conversation with your leads and provide natural opportunities for the introduction of your company and products. You will need determine by what means your presentation will be done. Will you be utilizing an audio recording, video, website or printed materials? You will also need to determine at what point your lead is directed towards these materials.
Finally your system needs to include a process for replication. Once your lead had joined your network marketing business, what is the process that they will be taken through to properly train, equip and deploy them. Ideally this process should be somewhat automated through the utilization of a video series, training workbooks or other similar method. Your system should also include regular interactions with your distributors through conference calls, webinars and team meetings. You will need to determine how frequent these interactions with your team should be.
