Yesterday I posted a picture that says, “Communication equals wealth.” That was the gist of that picture. The point being this that your ability to communicate with another person to convey an idea, to convey an offer, to share thoughts, to interact and engage is directly correlated to your ability to create wealth. Every negotiation takes a strong ability to communicate. Every sales process takes the ability to communicate features and benefits and then to make the offer.
A mentor of mine, several years ago, taught me that equation. Communication equals wealth, and it is our ability to communicate to another person that gives us the capacity to quickly increase our wealth. In fact, if you look at the way people earn money, those who communicate typically earn at a much higher level and are able to create resources much faster because of their ability to communicate. For example, in my own business, I often will speak at conferences and when I speak, oftentimes what I’m asked to do is to present for an hour and then to come back and present for 90 minutes and to sell something in that final 90 minutes.
Now, what I have found over the years is that in that two and a half hour timeframe of communicating, I’m able to push my hourly rate into the thousands of dollars per hour because of my ability to convey thoughts and ideas to an audience. My ability to plant a desire within them to have the product or service that I’m offering. And my ability to communicate the action that they need to take. So what I’m able to do is compress timeframes. I can take what might normally take several hours to earn in revenue and compress that down into that two and a half hour timeframe.
This is one of the things that I often instruct those who have expertise in a field to do, find an audience to speak to and begin to communicate your expertise to that audience, show them what you have, make the recommendation and then invite them to participate in that sales process. So by doing that, their communication ability can create a top-end to their earnings. So just some thoughts for you as you enter into the weekend, what are some things you can do to improve your communication?
And remember, communication is not just verbal. In fact, the majority of your communication is physical. It is body language, your ability to communicate physiologically; your tone, your inference, the speed at which you talk, the choice of words that you use. And so learn to communicate effectively. A book I want to recommend to you is called Never Split The Difference. It was written by a former FBI hostage negotiator. It’s all about how to communicate in a negotiation setting, and I think you’ll find that book helpful. The author’s name is Chris Voss. You can pick it up on Amazon and I’ll drop a link in the comments. Anyway, I hope you have an amazing weekend and I look forward to talking with you again soon.