Stop the Agony of Ineffective Marketing Now

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Carl Willis and Julie Dubuc webinar

Stop the Agony of Ineffective Marketing Now

Recently Julie Dubuc from JBN Global Solutions, LLC joined me to discuss a common challenge faced by many small business owners… ineffective marketing.

In this webinar we discussed how to identify your most profitable prospective customer and how to deploy a marketing system that engages your prospect with multiple touches.


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internet marketing advice for those on a tight budget

Internet Marketing Advice for Those on a Tight Budget

 

internet marketing advice for those on a tight budgetWhen you are on a tight budget starting out, you need to seek out good internet marketing advice. There is tons of advice on how to market online these days, but it’s not all good.

 

It’s a given that you need to build an internet presence, so what do you do when you don’t have a lot of money to spend? As a start-up, your budget is pretty lean, but the good news is that it doesn’t take thousands of dollars to start an online business.

 

While it’s easier said than done, there are plenty of ways that you can get started on marketing your new business. Today, I’ll give you some sound internet marketing advice, so you’ll learn what to do first in order to get started, and then what you must do in order to maintain your business.

 

Tips for Great Internet Marketing Advice

 

There is a ton of information online about how to market, and the tools and resources that you should use. How do you know where to start? It’s a matter of first things first.

 

  1. Know who your target audience is. The first thing you must do is determine who your target market is. You need a clear definition of who it is that you desire to buy from you. Where does this buyer live? How do they dress? Where do they live? What zip code do they live in? These are all important points to consider when you are creating your ideal buyer. If you don’t know who you wish to target, you’ll be wasting money on marketing to the wrong people.

  2. Set new goals daily. Setting goals is important if you ever intend to be successful, but you’ll want to set new goals daily. What do you want to see your business do? How much do you want to make? Where do you want to live? Set goals so that you can give yourself clear direction on how you wish to produce. If you don’t, you’ll only have a dream and no roadmap in front of you to achieve anything.

  3. Budget, budget, budget. Budgeting is important, and without one you’ll have no idea where your money is going. What are you comfortable with spending to start? Allocate a startup budget to your business and stick with it. Always have savings set aside if something unexpected does come up, but you’ll also want to make sure that you are still eating and paying your bills.

  4. What is your brand? It’s safe to say that your brand is you! You knew that right? If you didn’t, then it’s time for you to realize that the way your customers identify you matters. You must stand out in the crowd because the competition is stiff. Make sure that you give your customers something to remember you by. Start by purchasing a domain that is unforgettable and work from there.

  5. SEO. SEO stands for search engine optimization. This is what you need to know in order to make sure that your customers can find you. When you type something into Google, you usually type in a few words or a phrase. This is because you’re looking for something specific. If you sell this product or service, and you want to make sure that your customers can find you, you’ll want to learn how to maximize your opportunity with keywords and phrases, as well as paid ads in Google and social media.

 

There are numerous things you can do to get started, but these are the top considerations. It’s vital that you learn how to leverage the internet for your business, so be careful when you choose the internet marketing advice you choose to follow!

 


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Online Business For Dummies – It Does Exist!

Online Business For Dummies – It Does Exist!

79 Civic

When I was 14, I got my first car…

…a beat up 1979 Honda Civic.

Along with the keys, my dad handed me
a book…

…”The Complete Idiot’s Guide to Honda Repair”

idiots_car_repair

It wasn’t long before I found myself out in the
driveway with a set of screwdrivers and wrenches
with the book opened in front of me.

First it was the alternator…

“Loosen this, remove that, tighten this, adjust that…”

Step by step, the book taught me how to keep my
car running.

My dad could have simply told me to figure it out
for myself, but he knew that I might easily become
frustrated and give up.

He also knew that with the right guidance I could
learn in a much smaller frame of time.

When I first got into the world of online business,
I had to figure it out for myself…

…the problem is, most people didn’t have the tenacity
to go through all of the trial and error like I did.

Fortunately aspiring entrepreneurs don’t have to travel
such a difficult path these days, because of online business
for dummies that are designed to make things simple.

Today I want to reintroduce you to my favorite dummy
proof business system…iPAS2

Each day, Monday – Friday, you get an email that tells
you step by step what you need to do today in your business.

The list includes…

  • Your mindset
  • Your advertising
  • Your social media
  • Your content marketing
  • Your email marketing

Not only do you receive the instructions, you even receive
the very words you need to use in each of these items.

The content (both video and written) for your content
marketing piece is even provided.

It doesn’t get any simpler than that…

If you’ve never had success online or find yourself
overwhelmed by too much information…then you
need to use this system.

=>http://carlwillis.com/ipas


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Teaching Your Leaders How to Lead

how toTeaching Your Leaders How to Lead

One of the biggest mistakes a leader can make is not giving their up and coming leaders enough opportunity to take on leadership responsibilities.  Sometimes it’s from a feeling of not wanting to “give something up”.  Sometimes it’s from not wanting to take the time to do some training.  Whatever the reason, it’s bad for both the current and upcoming leaders.  Here are a few ways that leaders can teach and encourage new leaders to lead:

  1. Meetings

    Have new leaders take on small roles at team meetings, and then gradually take on larger roles. In the beginning, it may be participating in a role play.  Gradually they can work up to conducting a training session.

  2. Team Calls

    As you are making coaching or team calls, start by having your new leaders listen in. When they feel comfortable, have them host the call, and you listen in.  Eventually they can take over their own team calls.

  3. Newsletters

    If you create team newsletters to recognize your team and their accomplishments, allow your new leaders contribute by writing featured articles. It’s a great way to build their credibility and confidence while having their name recognized and exposed to the team.

  4. Conflict

    This is one of the challenging areas when it comes to training. When there is conflict within a team, it is hard for a new team leader to know how to handle it while making both sides happy.  Offer to be on a call with all the parties involved.  Hear all sides.  Then let everyone know they need to think about it and you’ll have another call tomorrow.  Call your new leader and ask how THEY would handle the situation based on the call.  Run through different scenarios and give your insights based on experience.  If comfortable, let him/her handle the conflict resolution call, with you listening in.

Each opportunity that you give your leaders to lead increases their confidence and abilities.  Once they are leading their team, it gives you the opportunity to develop a new leader.  Never be afraid of handing over the reins to a new leader…it’s good for both of you!


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How To Close a Sale in Four Simple Steps

How To Close a Sale in Four Simple StepsHow To Close a Sale in Four Simple Steps

I think you’d agree that whether you’re selling a product or inviting someone to join your business, closing is the most critical phase in a sales presentation. Yet so much of closing depends on what happened before you got there.

You must have done your probing right. You must have presented the product or opportunity correctly. You must have also built up a rapport between you and the prospect. All of these are essential to reaching that final step, the close!

When you reach the closing phase, the most important thing to remember is this: you must BELIEVE you can close it! The secret to guaranteeing the close is to make your prospect see the product or service through your eyes. They must feel that you’re 100% confident that what you’re selling can really help and benefit them.

So let’s say that you’ve done all of the above and finished the actual presentation. The prospect hasn’t exactly jumped up and screamed, “Yes!” with excitement to purchasing your product or partnering with you.  Here’s what you can do to get them to a successful close:

Probe how your prospect feels

  1. . People rarely make decisions with their minds alone; they make decisions based on their emotions and how they feel. So once you’ve engaged their heads with your presentation, bring it down to their hearts. Ask them probing questions like the following:
  • How did you like the presentation?
  • What did you like about the product/service/business?
  • Are the benefits clear to you?
  • Do you feel it will help you?
  • Is this the kind of thing you’re looking for?
  • Are you happy with your current provider/product/business?

Answer any questions/objections

You can lead this off with, “Based on what you saw, is there anything you can possibly think of that would stop you from buying/starting now?”

Never be afraid of objections; it’s a sign that your prospect is thinking about what you presented. It’s scarier when they don’t have any objections at all—they either didn’t understand you or haven’t paid any attention at all!

The following are typical objections:

    • Too expensive – if you did your probing right and you know this person can afford your service, it may be that the prospect hasn’t seen the value of your proposal. Try and see what they mean by “expensive,” and work from there. Remind them of the particular problem during your probing session and let them see how your solution can help. If it can help cut their costs, emphasize that.
    • No time – remember that people will always have enough time if they’d only see the value in something, and they believe that it can benefit them in some way, shape or form. Therefore, prove the value of what you have to offer. 

If you’re inviting the prospect to join your network, ask them what is taking up the majority of their time (job, work, etc.).  Ask them also if they have enough time for themselves and their family. Then finally, ask them if they’d be willing to try your solution if it will allow them to have more time for themselves in the long run.

    • I need more information – Ask them what more they need to come up with a decision “TODAY”, then work from there. You’ll probably end up with one of the other objections.
    • I will ask my wife/husband/parents/siblings/partner – One approach is to present to both of them. You can say, “Great!  Can I ask you something?  Who’s the decision-maker, you or your spouse?  (wait for the answer). Then I suggest that you tell your spouse that I’m inviting the both of you to meet with me so that he/she will see the presentation the way you saw it.”

Point out how the product/service/opportunity is a solution to their problem.

This is a test on how well you did your initial probing in the first phase of your presentation. You must first have a clear understanding of the prospect’s problem before you can position your product as the solution.

If the prospect is having trouble deciding, highlight how the product or service solves or minimizes their troubles, helps them earn extra income, or helps them reach their goals faster. Answering objections is dealing with the negative, but in this step you must emphasize the positive.

  • Ask for the sale. It’s hard to believe that many skip this one crucial step. Unless they’ve said yes ahead of you, ask your prospect to buy! Who knows, they might even be waiting for you to ask.

There are several ways to do this:

  • For products: Are you ready to buy this today? If they aren’t prepared to buy right away then extend this second question: When will you be prepared to make your purchase? (always extend the offer to buy “NOW” first!)
  • For network marketing: Would you like to get started with your business “TODAY”? If they aren’t prepared to start right away, tell them that they can move forward with filling out the application and post date it for the date that they are ready to start, getting them to give you the check or put the credit card number on the application that will guarantee their start date.

Or you can ask additional questions like:

  • When would you like your products delivered?
  • Would you prefer to pay by cash, credit card or check?

These are simple and direct ways to close any sale. You needn’t pressure or manipulate your prospect. All you are doing is calmly and courteously leading them to an informed decision.

Finally, remember the perfect end result of a closed sale: both of you and your prospect walk away smiling!


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The Franchising Power of Network Marketing

The Franchising Power of Network MarketingThe Franchising Power of Network Marketing 

Do you know the common denominator of Subway, Burger King, and McDonald’s? They are some of the leading franchises all over the world. Every year, these fast-food chains acquire more and more outlets to provide excellent service to their respective consumers.

All of them use franchising to penetrate a much larger and broader market. It is a business system wherein a head outlet sells its business concept and system to qualified business operators for an upfront franchise fee and monthly royalties.

A well-known franchise can sell their concept for a range of $30k to over $1 Million Dollars or more per store. A small-scale franchise, on the other hand, may cost from $3k to $150k+ per franchise.

So how does franchising relate to network marketing?

As a matter of fact, network marketing is very similar to franchising. Since an MLM business also operates as a traditional franchise. The only difference is that it is very easy to set up and on a micro-level capacity. You can put up your own outlet without worrying about staggering overhead and operating expenses. You get to enjoy the same income benefits a traditional counterpart offers with just a minimum amount of investment.

Network marketing has taken the concept of franchising by providing a ready-made, proven, and low-risk business opportunity to independent business owners. Through this business model, you’re not just enjoying proceeds from the sale of your products and services. You also get to earn income from the sales generated by the people you enroll into your organization.

It is through you and your network’s efforts that enable the business to produce generous amount of profits. That’s why the concept is called “The People’s Franchise.” The sales and distribution methods are based on a lot of people—doing a little bit each.

You, as a network marketer, leverage your time and energy by recruiting people to join the industry in exchange of the commissions you earn from the sales they’ve made. This explains why so many average people achieve a not-so-average success in the network marketing industry.

Like a typical franchise, you can also develop your network of walking stores globally. You and your network can create a “one world, one market” vision that aims to influence every opportunity seeker in every part of the world.

But unlike a traditional franchise, a network marketing business can be done in a mobile or home-based location. By becoming your own boss, you get to experience more time freedom and financial independence. With a minimum input that you’ve invested, you can achieve maximum results.


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Real Ways to Make Money Online

Make money onlineReal Ways to Make Money Online

Surfing the internet helps you discover several online opportunities to earn, most of which promise considerable amount of money for simple tasks – from answering a survey to signing up for something. However, the truthfulness of these offers should be doubted. Still looking for ways to make money online? Don’t worry; there are quite a number of genuine ways through which you can reel in profit with the help of the internet.

The most notable way to earn online is to start your own network marketing business and to launch it online to aid you on your campaign. Network marketing, itself, is a profitable venture, and pairing it with online marketing will surely do wonders for your wallet. Your business is readily exposed to a vast audience; all of whom can become customers and even members of your team. You are able to do this without having to spend that much and you are rewarded with significant improvements in your business.

You can also use the internet to not only give your network marketing business a boost. Applications such as Google Ads and the like can help you generate extra income. Advertisements are simply displayed on your site or blog and you get paid for every click the ads get from visitors to yours site. This is, however, a mere bonus and you should still give your utmost attention to your online business.

Using the prowess of the internet to improve your business will help bring in money. Whatever online marketing technique you use, you will clearly observe dramatic improvements in your business, and you can experience all this without shelling out a lot of money.

Don’t be discouraged by the fake opportunities that appear online; there are still numerous genuine opportunities out there on the internet, and the best remains to be online marketing. Give it a try and see what everyone’s been talking about.


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Network Marketing Tips for Beginners

ntNetwork Marketing Tips for Beginners

1. Set S-M-A-R-T goals

Once you’ve joined the company, the first thing that you need to do is set goals that are specific, measurable, attainable, realistic, and timely. Start by writing down your daily, weekly, and monthly goals and be as specific as possible.

Go into great detail about how much you’d like to earn, how many people you’d like to find as customers and partners per month, week and day, and the rewards that you will give yourself for reaching each goal.

Doing so will create a solid goal-setting plan that can be achieved by following the time frame you’ve given yourself to realize them.

2. Follow a schedule and stick to it

To become successful in the industry, train yourself to be disciplined and set a strict schedule that you can follow and stick to. Dedicate at least 15 to 20 hours per week to focus on the business. Utilize your time wisely by knowing exactly what you are going to do with the time you have allotted.

Spend time to plan your itinerary at least a week in advance. Not only does this make use of your resources logically, it also helps the business run smoothly and efficiently while avoiding the endless distractions that will try to sabotage your productivity time.

3. Never stop learning

Remember, time is a very valuable commodity. Put it to waste, and you’re off to a bad start. As a beginner, you have to learn the ins and outs of the industry. Once you think you’ve mastered all the techniques and approaches that you need to learn, don’t stop just yet; instead, pursue to learn even more while implementing what you’ve learned.

Learning is a never-ending process. It doesn’t end in the four corners of the industry. Broaden your horizon so you can learn new ideas, routines, and practices. Always try to learn as much as you can, whenever and however possible, but be sure to implement what you learn as well!

4. Sustain a positive attitude

Success doesn’t come easy. No matter what type of network marketing company you join, it won’t bring you great profits over night. It is very common to encounter disappointments, rejection, and negative responses at the beginning. Don’t be too hard on yourself if things don’t go your way.

Instead, learn from the negative experiences and view them as a positive stepping-stone to your future success. Every veteran networker has experienced these same setbacks, but they created the P.M.A (Positive Mental Attitude) to move on to reach their goals despite the challenges they faced.

As you grow into the business, you’ll learn how to deal with challenges and how to use them as a key motivator to continue to spur forward to build a successful enterprise.

5. Get out of your comfort zone

If you haven’t tried network marketing before, it is very likely that you’re just starting to broaden your horizons to the industry. You will find yourself in a place that you’ve never been before, meet people from all walks of life, and learn new and different ways of expressing yourself. By getting yourself involved with network marketing, you’re not only growing your finances; you’re also developing yourself in the process.


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Five Steps to Improving Downline Performance

improvement2Five Steps to Improving Downline Performance

Now that you have a downline of your own, it’s your job to lead them. Your team won’t automatically know what to do, even with a beginner’s manual put in their hands. It’s up to you to coach them into becoming the successful business owners they aim to be.

Training

Successful network marketing is always a team effort. For your organization to be successful, they must possess the same skills you learned from your own upline. That means a lot of training!

Initially, you’ll want your downline to know these basic skills:

  • Building a prospect list
    • Teach them to make a list of a hundred or more people they know, along with their contact numbers. The longer the list, the better.
    • Have them order these people according to priority (e.g. those with dependents, those with influence, those that are easy to approach).
  • Approaching and inviting prospects
    • How to do phone invitations
    • Different ways of approaching a person face-to-face
  • Presenting the business and its products
    • How to use visual aids and marketing material
    • Knowledge of all products and services
    • Knowledge of the business system
  • Closing a prospect
    • Handling objections
    • Asking for the business
    • Asking for referrals

Showing, not telling, is the best way to teach a skill. Let your team see how you invite, present, and close. Let them sit in on your meetings. Schedule some time for simulating invitations and presentations. Then, let them do the presentations and give them feedback on what worked and what can be done better.

Monitoring

Always begin with the end in mind—that is, set a concrete, reasonable goal. It’s the only real way to tell if you’re getting anywhere with your business:

Goal + Plan + Action = Results

Start by setting a target for your team to reach. If some of your teammates declare that they want to have X amount of income in Y number of months, then you must work with them to formulate a plan on how to get there. For example, it may translate to contacting ten people and presenting five times in a week for a period of two months.

Once you have the plan in place, touch base with your active downline partners once or twice a week to make sure they are following their own plan. Track their performance and see if they hit their targets. It’s best if you can meet with them face-to-face on the first few weeks of working together.

Giving Feedback

It’s not enough to monitor your downlines progress—part of your job is to give them feedback on their performance, to keep them on track. This means two things:

  • Acknowledging their efforts and successes.
  • Coaching and motivating them when their performance goes down.

It helps to continually focus on the goal. If your team gets discouraged and is no longer following their plan, remind them of their commitment to their dreams and the purpose of working their business. If, on the other hand, they have been exceeding their targets, be sure to acknowledge their efforts and tell them that they are that much closer to achieving their goals!

Remember that your business partners are not machines. Like any person, they need to be motivated and to feel that they’re not swimming alone against the current. Do your best to bring up their morale.

Setting New Standards

Once your team has achieved their primary goals, congratulate them. Then encourage them to set higher ones. If they are doing five business calls a day, why not ten? If they are closing one person a week, why not set a goal to close two?

Continuous improvement is the key to any successful business. Keep the attitude of: “I did well; can I do better?” After all, all your teammates have big dreams: a mansion by the sea, a brand new sports car, a month-long cruise, a wealthy retirement, a lasting legacy, and so on. They won’t reach them if they settle for easy mediocre goals. They must be committed to stepping things up.

It’s up to you to encourage them to reach higher, so continually set higher targets for your business partners. Sitting on your laurels only deters them.

Teach them how to teach others

Now that your downline knows the very basics of your business and is moving on their own, your final task is to teach them the more advanced skills—that is, everything we just talked about! They must all know how to train, monitor, encourage, and coach their own recruits. After all, your personal goal is to duplicate yourself, so that you can leverage other people’s time and talents. Soon they’ll be leading their own groups, and they’ll need to know how to manage them the way you did. Show them how.

In network marketing, your team is your greatest asset, and they’re the key to a comfortable, stress-free future. Nurture them well and watch your business grow by leaps and bounds.


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Common Mistakes to Avoid in Network Marketing

netCommon Mistakes to Avoid in Network Marketing 

Have you been in the network marketing industry for a while now but have yet to find any success? Then it’s time to assess the things that you’ve been doing and ask yourself if you’re really following the techniques and training that the company has put in place? Or, are you trying to reinvent the wheel by making up your own system?

You may be working hard and highly dedicated to your endeavor, but are you really putting your efforts towards the things that really matter?

To help you discern what you might be doing wrong, I will share with you the common mistakes that you have to avoid in order to build a successful business.

1. Lack of Team Spirit 

If you lack team spirit, how do you expect to succeed in this industry? The very core of network marketing is to network amongst your team while working cohesively towards the same vision.

Network Marketing is the act of bringing together a group of people for a mutual benefit. It generally answers the question “How can I help?” rather than “What can you do for me?”!

Having a team that you communicate with regularly helps you gain new and fresh ideas about the business and holds you accountable to staying plugged in with the daily activities that will get you closer to your goals.

By communicating with your organization, you’re not only creating the opportunity to inspire your own team; you’re also developing meaningful and valuable relationships with them.

To avoid this common mistake, conduct a weekly group meeting with your team and use this time to assess each other’s performance, provide feedback, give suggestions, and share insights in improving your group’s overall productivity.

2. Misleading prospects into attending a business opportunity meeting

Unfortunately, there are an increasing number of network marketers who exercise this technique to gain prospective leads. They invite friends over for a seemingly weekend bonding, only to take them to an opportunity meeting without telling them so. What’s worse, their prospects show no interest at all for the business.

“Kidnapping” your potential partners is not the way to go. You are not just wasting their time, you are also wasting yours. Invite prospects that are already aware of your intentions and have expressed interest beforehand.

To avoid this common and deceptive practice, be very clear with your intentions and follow your companies system to inviting your prospects to a meeting.

3. Lack of Focus in the Industry

Most people are switching from one company to another in hopes of landing that one business that will make them rich instantly. Instead of focusing on a single company, they chose to diversify and put all their resources to waste by diverting their attention multiple different ways.

If you really want to avoid this common practice, I’d suggest focusing on one company that you firmly believe will be the gateway to your success, and give it 100% of your time, energy and effort.

Most businesses take 2-3 years to build successfully, so make a time commitment to give it all you got during that time.  If for any reason, you see that you’re giving 100% but changes or flaws in the company have altered your vision for reaching your goals, only then should you begin considering changing over to a new company, where you can be 100% focused again.

Success requires F.O.C.U.S., which simply means Follow One Course Until Successful.  If you know you’ve been jumping around without clear focus, then now’s the time to intentionally change this bad habit.

4. Disregarding Personal Development 

Personal Development is the first step that you must invest in to accomplish success in building your mindset. Although you will be given tons of training, tools and mentors, your success relies in your ability to have the right mindset.

Personal Development is a highly encouraged practice that is enforced on every individual who joins the industry. From the team meetings, to business presentations, you’ll find that Personal Development is the foundation for which nearly all Network Marketing companies are built.

If you disregard and overlook this common practice, expect downfall to follow. If you haven’t enforced it on yourself, then this might be the reason why you’re not thriving on success.

In order for you to move forward, you have to learn the key elements of personal development: mindset, technical knowledge, and leadership. Keep in mind, personal development is a continuous process. It doesn’t end in the four corners of schools and universities that you’ve attended. So spend a great deal of your time constantly feeding yourself with positive reinforcement and surround yourself with successful and motivated people.

5. Easily swayed to rejection and negative outside influence 

Do you know that our warm market can be our worst enemy? Before we proceed to the cold market, it is common practice to share what we know and what we have with the people closest to us, which is generally family and old friends.

Experiencing rejection directly from the very people whom we least expect can be very hard to accept. Not only does it kill the enthusiasm, the negative reaction can also create self-doubt—especially for beginners.

You may not control what other people will tell you or how they will react, but you can control your response to it. Prepare for them by equipping yourself with optimistic viewpoints all the time, and educate yourself on the multiple ways to deal with rejection.

Remember, no one can steal your dreams and enthusiasm from you unless you let them.

 


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