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difference between affiliate marketing and network marketing

Understanding the Difference Between Affiliate Marketing and Network Marketing

Carl WillisNo Comments

difference between affiliate marketing and network marketingMarketing from home can give you a full-time income if you put the time into it early on, but you should know the difference between affiliate marketing and network marketing before you make a decision.

If you have been thinking about ways to earn extra income, then you should know that both affiliate marketing and network marketing can both be very rewarding and profitable.

Everyone’s personality is different, and everyone has different financial goals. What is your personal preference? What are your long-term goals?

Today, I want to share the differences between affiliate and network marketing, so that you can choose the path that is right for you to earn additional income for your family.

Why the Difference Between Affiliate Marketing and Network Marketing Matters

Okay, so you think you want to start a business from home?

I remember when I weighed my options, and at first it was overwhelming because there were so many options. This is why I want to help you understand the difference between affiliate marketing and network marketing.

  1. Affiliate marketing. Those who choose to market as affiliates will do everything online. When products are sold, commissions are earned on EVERY transaction. The products that you’ll promote as an affiliate could range anywhere from jewelry items to home décor. Each item is different, and there will be a transaction for each item that is a one-time sale. The more products you sell, the more you’ll make. This means that you’ll make commissions based upon the goals you meet and how well you perform. Read all of the fine print before you sign up as an affiliate, although signing up as an affiliate is generally free depending on the merchant.
  2. Network marketing. Although network marketing is similar to affiliate market, it is also very different. The one main difference is the levels needed to achieve a certain percentage of income. Network marketing companies have various levels, and they often pay based upon tiers. This is because the more a marketer sells, and the more individuals that the marketer recruits will yield them more commissions and bonuses. All network marketing companies are different, so be sure to read the fine print before you sign on the dotted line.

Affiliate marketing doesn’t have levels or layers while network marketing is built on that model. This is why it’s important to understand how these types of marketing are different.

Does one fit your personality more than another? Do you desire to take action once and continue to earn income over and over again from it? Would you rather sit behind your laptop, work anywhere and promote items that you love?

Both options are great, and they will afford you more flexibility with your time. Never commit to either one until you have researched each option thoroughly, and make sure that you know the difference between affiliate marketing and network marketing.

Grow Your MLM Downline

Carl WillisNo Comments

grow your mlm downlineGrow Your MLM Downline

Are you struggling to grow your MLM downline? If you are, you need to read this ENTIRE article. I have been in network marketing for years, and I can assure you that one of the biggest challenges for those in the MLM industry is learning the most effective way to grow their downline.

It is imperative that you grow your business and that you do it the right way for long lasting profitability and the ability to continue to network with others. After all, you never know when someone will be interested in your business, even when you didn’t introduce it to them.

I am going to teach you some simple yet profound principles on who to grow your MLM downline without chasing friends and family, and without knocking on doors and making 100 phone calls a day!

What it Takes to Grow Your MLM Downline

Are you curious about what it takes to grow your MLM downline?

You probably found this article while you were searching online for more information, right? As any good consumer you were looking for the information that you needed to help you make an informed decision right?

I know I would, and so it is that I want to help you cut down on the time it takes for you to grow your MLM downline.

How can you do this? Simply put you can do this by using tools that work including:

  • Building personal relationships
  • Building solid marketing skills
  • Creating an online presence
  • Sharing your skills and knowledge to help others get what they want

Growing your downline isn’t all that difficult if you follow these steps and use the tools that are readily available to you. Make sense?

Let’s face it, building relationships is what holds businesses together and with strong marketing skills you can sell just about anything, right? Not to mention that creating an online presence is the key to marketing to the masses and it works in order to help you make the money that you want to make.

Grow Your MLM Downline with Social Media and Blogging

Did you know that social media is now one of the primary ways to grow your MLM downline? If you didn’t, then it’s time to reassess the way you have been trying to market yourself.

There has never been a better time to market online, and with Facebook at your disposal for free, the least you should do is put up a business page so that you can start interacting with your niche market. By creating an audience through the use of Facebook, you are making yourself accessible to those that otherwise wouldn’t connect with you and you can engage them to get a greater understanding of how you can help them.

So, if you want to “grow your MLM downline”, don’t you think it’s wise to create enough value to teach people how they can build a home based business and have the freedom that you enjoy too?

If you want to learn more about how to grow your MLM downline, and you would like one on one coaching to find out what I do to grow my business, then CLICK HERE now!

Are You Ready To Join The Team?

MLM Downline Building Strategies That Work

Carl Willisone comments

MLM Downline Building Strategies That Work

MLM downline building is the one skill that eludes most people who enter the world of network marketing.  Everyone knows that the secret to building a lucrative business hinges on the business owner’s ability to attract, enroll, equip and reproduce like minded business owners into their organization.   Without continual momentum in these key areas, the business owner has very little chance of seeing success at building their downline.   The great news for anyone serious about building their business, is that MLM downline building is not complicated, it simply requires a commitment to some very basic principles.

Successful MLM Downline Building Requires Communication

This is so simple, it almost seems ridiculous to say it; however, failing to talk to people is the number one reason most people fail in their network marketing business.   To be effective at MLM downline building, one must first come to terms with the fact that a network marketing business is a business built on interpersonal relationships.   Without communication, relationships are neither formed or nurtured and therefore, the business never grows.

The first step any serious network marketer needs to make to create team building momentum is simply to begin talking to people.   Without conversations, sales do not take place, nor do additions to your MLM downline.   In fact it has been my experience that the majority of people who join your team without having first had a conversation with you, tend to be some of the worst performing team members in the organization.  Creating dialogue with prospects does a number of things for your business.  First of all it develops a relationship and out of that relationship trust can be nurtured and built.  Aside from that, those conversations position you as a leader in the industry.  Your prospects will have greater confidence in your abilities to lead them in building their own business, the more opportunity they have to communicate with you.

MLM Downline Building Requires Commitment

The two C’s – communication and commitment.   A willingness to communicate is the first step, but a commitment to continue talking to people has to be in place as well.   Without a commitment to the process of communicating, your team building will be short lived.   Unfortunately with all of the tools and resources we have available to us today, it is much too easy to become distracted and ignore the fundamentals that are going to build your business over the long term.  When you stop making regular conversations with prospects a part of your daily routine, you will also stop growing your business.

One of the easiest ways to maintain your commitment to productive business building activities is simply to put it on your daily calendar or to-do list.   In my own business, I set aside a block of each afternoon for the express purpose of making phone calls to the leads who have come into my marketing system during the past 24 hours and provided a phone number.   As an interesting side note, the ratio of people who conduct business with me is about 60% higher than it is with those who have no contact with me.  If you will commit the majority of your business building time to talking with prospects, you will find that you become highly effective at sponsoring others and building your organization.  Your habits are also critical, because they will be the example that you are setting for your team to follow.

MLM downline building doesn’t have to be difficult.  By making a commitment to regular communication with your prospects, you can be assured you will see your team growing as the days go by.

How To Reduce Apathy In Your MLM Downline

Carl Willis6 comments

How To Reduce Apathy In Your MLM Downline

Building a healthy MLM downline is one of the keys to long term success in any network marketing business.   The fundamental principle seems simple enough.  A group of people purchase products on a monthly basis for personal use and resale.  This same group of people also invites others to join the business as a consumer and business partner.   In theory this principle works well.  Everyone doing their individual part creates a powerful business that benefits everyone involved.  In reality, what tends to happen in an MLM downline is not quite as beautiful of a picture.

The Reality Of Building An MLM Downline

In reality, the picture tends to look a little different than the one I painted above.   In your MLM downline you are likely to find several categories of people:

  • Business builders – Those who actively work to build their business
  • Weekend enthusiasts – Those who purchase once a year and may or may not refer anyone
  • Consumers – They regularly buy the product, but they won’t be bringing anyone else in
  • Place holders – No one really knows why they joined.  No purchases, no team building, no contact.

Recognizing the different types of people who will potentially make up your team is a critical first step in reducing apathy.   This is important for a couple of reasons.  First, understanding the different types of individuals in your organization will allow you to adapt some of your interaction to connect with them on their level.   On top of that, you can adapt your sales and opportunity presentations to become more attractive to the active distributor and less attractive to the non-active distributor.

Reduce MLM Downline Apathy Through Proper Positioning

Your greatest defense against apathy in your downline begins with proper positioning on the front end.   When you set the bar high for prospective distributors, before they ever join, you are helping to reduce the number who will join your business only to take up space on your organizational chart.   Proper positioning might include making this type of statement during your opportunity presentation:

I only work with people who are truly passionate about our business.  A person who does not intend to use our products each month or spend time actively building their business would not be a good fit in my MLM downline.  I ask my team members to commit to participating in our monthly optionship program, attending our weekly training webinar and spend at least 10 hours per week actively building their business.   If this is not the level of commitment you are willing to put towards your business then being a part of our team is not going to be a good fit for you.

The beauty of a statement like this, is that it becomes very attractive to serious business builders.  At the same time you are giving those who really have no intention of putting forth effort, the opportunity to excuse themselves before they ever join your MLM downline.   Those who join already know that they are expected to participate in the purchase of product, opportunities for training and business building activities.    Although not everyone will hold to that standard, the overall quality of your team will increase, because the standards are high.

It is critical to remember that reducing apathy in your MLM downline starts with you.  Set the example and be the MLM leader that other leaders are looking for.

If You’re Not Training Your MLM Downline, Someone Else Is!

Carl WillisNo Comments

You’ve been entrusted with your MLM downline and it is imperative that you be diligent in giving them the proper foundation to build their businesses.  If you fail to do this, they will simply look for someone else to fill that void in their business.  Let me give you a case in point.

This afternoon I was reviewing the leads that had come into my lead capture system this morning, when I came across this one.  The name was “not (company name)” and the email address was getoffourkeywords@now.com.   The ad they had clicked on was triggered by the name of the MLM company.  The ad copy says this:

Struggling in (company name)?
Stop struggling and start earning
Learn how to get paid in (company name)

As I thought about this fake lead, I came away with some insights that I believe will be of value to you.

The first insight is pretty straight forward.  If the upline distributors of this particular company were properly and effectively training their teams, then an advertisement like mine would not be a threat, simply because no one would be interested.   My ad calls out to those who are struggling, those who respond are apparently not finding the help they need from their upline, or the back office of this particular company.   Instead of taking a swat at me as an advertiser, this particular distributor should have done a gut check and determined to raise the level of their game.   Coaching and mentoring is not optional for people who are building network marketing businesses, it is in fact a requirement.   Failure to coach and mentor is at the very core abandonment and neglect.

The second thing I found fascinating is that they would object to helping their people improve on their skill sets.  For years MLM has been a place where coaching to higher levels of success have been valued.  Men like Jim Rohn, Mark Yarnell, Randy Gage and many others like them have been looked up to for the value that they added to the distributors of a particular company.   A good MLM leader will always encourage their people to become better at what they do.   The sharper your downline becomes the more productive they become.

The third truth that came out of this illustration should be sobering to anyone who is a leader in a network marketing business.  If you do not take the time to properly equip your MLM downline, there will always be someone out there who is willing to step in and take that role.  If your people are not getting what they need from you, they will simply choose to follow someone else.   The greatest loyalty builder you have is your ability to properly equip and train your people on an ongoing basis.   When you fail to give your people what they truly need, you are simply inviting someone else to come in and benefit from your own lack of initiative.

So to you Mr. or Mrs. “not (company name), take this challenge to raise the level of your game.  Your MLM downline has already given you their vote of confidence by joining, do your part and give them what they need to succeed.

MLM Network Marketing Training – Equipping Your Downline to Succeed

Carl Willis4 comments

To quote a scene from Hamlet:

“Whether ’tis nobler in the mind to suffer
The slings and arrows of outrageous fortune
Or to take arms against a sea of troubles,
And by opposing end them.”

– William Shakespeare, Hamlet, Act III, Scene i (58-90)

Hamlet was not referring to network marketing, but these words carry great application. Nearly every network marketer has endured the “slings and arrows” of their detractors.  These are all too often the friends and relatives that, with good intentions, stand in the way of those entrepreneurs seeking to make an “outrageous fortune!” In time, network marketers can put on the armor of their past achievements, and therefore become less vulnerable to negative external influences. A new distributor, on the other hand, is not battle hardened, and that “sea of troubles” can act as a deterrent to their achieving their true potential.

To prevent inury, the knights of old do to prevent an injury armed themselves. Because of the weight of their armor, they needed a squire to help with their battle preparations. This same principle applies to your new distributors. Even though their armor is less cumbersome than that of the knights, they still rely on your help to arm themselves for success.

So what does it mean to “arm for success?”

When a new distributor joins your downline, they are entering into an environment that resilience. There are many “slings and arrows” that can decimate their chances for success.  Leaving behind a wake of doubt, disbelief and failure.

As author Robert T. Kiyosaki points out, most people in this world are afraid to experience success. They are held back by negative thinking, and therefore they suffer the pain of mediocrity. They are not armed for success, but instead are more focused on security and survival.

Teach your distributors to avoid negative thinking and the pitfalls that come with network marketing business. Help them to understand why so many have negative perceptions about network marketing and the opportunity for success that it can bring.  In all honesty, there are people out there that do not want your distributors to become successful.  The lack of success in their lives causes them to desire failure for those around them as well.

Leadership is all about help others live to their optimum potential. If you are going to succeed in network marketing, you need to give your downline the tools to defend themselves against people who will try to steal their dreams, by convincing them their business will not work.  Let your downline see that you want them to be succeed. Teach them the principles that successful network marketers have utilized to obtain their success.  Show them how to live out those mindsets, disciplines, and consistent actions. Remind your distributors that they are in charge of their lives. Equip them with the empowerment of positive thought processes so they don’t allow the negativity of others to shape their lives.

How to Build Your MLM Downline – Talk to People

Carl Willis4 comments

Today I want to tell you how to build your MLM downline.    This secret is so powerful, so effective and it will radically transform your network marketing business.   Of course you are likely to be upset withe me when I give you this secret, because it is so simple.

So here it is.   The secret to building your MLM downline is to talk to people.   That’s right…talk to people.

Until you begin talking to people about your business, you cannot expect anyone to join with you.   People will not get excited about your opportunity until they hear how excited you are.   They need to hear your voice.

Too many network marketers these days are hoping to build their business with nothing other than email and a website.   Those things are impersonal and they lack the convincing power that a conversation has.  It is no secret that those who meet with prospects face to face; those who pick up the telephone and talk to their leads build bigger teams in a much shorter time.   Those that take these additional steps also have a lower rate of departure from their teams.

The investment they have made in conversation, builds an environment of trust.   This trust fosters loyalty and loyalty translates into longevity.

So if you are looking for the magic bullet that will build your MLM downline, you simply need to begin talking to people.  Talk about their dreams and show them how your business can propel them to that destination.  Talk about your products and how they have impacted your life.   The bottom line…start talking!!!

Who is in Your Network Marketing Downline?

Carl WillisNo Comments

One of the questions that I’m often asked is:  “How many are in your network marketing downline?”   It amazes me that people think there is some magical number that ensures success.   If I say I have 100, does that make me successful?  How about 1,000?  That would surely make me all the more successful.

The real truth of the matter is that success is not dependent upon how many are in your downline.  In all actuality, success is determined by “who” is in your downline.   A downline of 100 people who produce no activity will accomplish no more than I could do on my own.   I would rather have 10 people who will light the world on fire than 100 who just fill space on my team sheet.

Network marketing is built on the principle of synergy.   A group of people working together creating momentum and exponential results through their combined effort.   It often surprises people to find out just how selective I tend to be in choosing people to join my business team.   It is important to me that my teams reflect my drive, commitment and initiative.     These are the things I want to reproduce throughout my network marketing downline.    When I have team members that lack in these areas, they can actually be a drag on the effectiveness of our team.

Today I would like to challenge you to consider the “who” of your network marketing business.  Who are you trying to recruit?  Who are the people already on your team?  Who are the people that could make your team even better?

I am always looking for others “who” will be an asset to our teams.   Get in touch with me if you would like to know more.

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