It’s All About Building Relationships
Contrary to popular belief, marketing is not the art of promoting products. Marketing in its purest form is the ability to build relationships. Relationships are not built instantaneously, but
instead are cultivated and nurtured over time.
Every successful marketer has had that “aha” moment when they realized that the only product that matters is “you.” When “you” become a trusted resource in the life of someone else, they will
allow “you” to make recommendations. Since “you” have proven reliable and trustworthy throughout the relationship, those individuals find confidence in acting upon “your” …