Magnetic Marketing Strategy for Small Business Growth
Building a Magnetic Online Presence: A Simple Strategy for Small Business Success “If you build it, they will come.” It’s a nice line for a movie. It doesn’t work in business.Yet, every week I meet small business owners who built the website, launched the social media pages, paid for a logo, maybe even printed business […]
Start a Digital Business with Under $100: Broke But Not Blocked
When Jesus sent out the disciples, His instructions were clear and counterintuitive: “Take nothing for the journey—no staff, no bag, no bread, no money, no extra shirt.”—Luke 9:3 I know that journey. It was my church planting season, when we launched with little more than folding chairs, a borrowed space, and a whole lot of […]
The Marketing Ecosystem: Creating an Inescapable Online Presence for Your Online Business
Imagine a world where your ideal customer can’t go anywhere online without encountering your brand. They scroll through Facebook and see your ad. They search for solutions on Google and find your blog post. They check their email and see a message from you. They watch a YouTube video, and your name pops up again. […]