Carl Willis

Blogging for Network Marketers Step 2 – Developing the Infrastructure

Yesterday, I talked with you about determining your address.  Today I’m going to take you through the next step in the process, the development of your infrastructure.

So you’ve chosen your new domain name; for the purpose of this teaching we’ll assume that you are going to use yourname.com as the domain. You now need to set up the structure that your readers will
arrive at when they enter that domain name.   This can be accomplished using no-cost tools or paid tools.  

On the no cost …

Blogging for Network Marketers Step 1 – What’s the address?

So you’ve decided it is time to claim your piece of virtual real estate, from where you will coordinate all of your online marketing efforts.  Now it is time to choose your location.  In
cyberspace, your street address is your domain. 

Your domain choice is very critical to your marketing efforts. Telling people I live at xyzcompany.com/storefront/default.aspx?id=1234567 is not very appetizing to your prospects, neither is
xyzrep.blogspot.com.  There are basically two routes you should be taking with your domain:

  • It should either contain the keyword or felt need …