Sales Slumps & God’s Timing: Finding Purpose in the Quiet
When the Phone Doesn’t Ring: Sales Slumps and the Sovereignty of God The Sound of Silence Every entrepreneur knows the feeling.The inbox is empty. The phone hasn’t rung in days. The proposals you sent last month are “still under review,” and the networking events you attended seem to have produced little more than tired small […]
How to Identify Your Most Profitable Customer for Home Business Growth in 2025
Did you know that 80% of your revenue likely comes from just 20% of your customers? When it comes to building a thriving home business, one of the most critical steps is identifying your most profitable customer. Without a clear understanding of who they are, it’s like trying to hit a moving target in the […]
Who Is Your Ideal Customer
Why Clarity About Your Audience Is Non-Negotiable I wanted to share something that’s been on my mind because it’s a mistake I see all too often with business owners, entrepreneurs, and even ministry leaders. All the marketing strategies in the world won’t work if you aren’t clear about who you’re trying to reach. It […]
Stop the Agony of Ineffective Marketing Now
Introduction Effective marketing should never feel like agony. In a recent webinar, marketing strategist Carl Willis and business coach Julie Dubuc tackled the biggest pain points business owners face: unclear targeting, misaligned messaging, missed engagements, and reliance on outdated methods like Yellow Pages or cold networking. They share a proven online marketing system—an ecosystem […]