How To Create A Page On Facebook
Learning how to create a page on Facebook is one of the most effective, no cost strategies that can give you a powerful online presence. A fan page is Facebook’s answer to the business community, allowing a business to connect with its customers and prospects on a more social level than mere traditional advertising. That in itself would be a great asset, but Facebook has gone a step further by creating a true viral component to their pages. When a person “likes” or becomes a fan of your Facebook page, the items that you post on the page are automatically displayed on that person’s wall. This means that the connections of that individual will also see those posts and should they share the same interests, the likelihood of them becoming a fan as well, increases. This is one of the key reasons it is so critical to learn the process of creating Facebook fan pages.
How To Create A Page On Facebook – Start With Your Prospects
Before you create a Facebook fan page, it is important that you clearly identify your target audience. You could have the greatest page in the world, but if you are not connecting with the right audience it will be horribly ineffective. By understanding your prospects, you can better craft the elements of your fan page. This would include such things as content, contests and offers. Ideally you want to create an environment that fosters activity on your fan page. The more conversations that take place the better. These interactions make your more approachable and give the page less of marketing appearance and more of a relationship building community.
How To Create A Page On Facebook That Sizzles
Once you have your page set up, there are many great tools out there to help you customize that page, so that it stands out from other fan pages on Facebook. EZ Fanpages is a great low cost tool for creating stunning fan pages in minutes. I would highly recommend it to anyone looking to add a little pizzazz to their fan page. Taking this extra step will not only give you greater effectiveness in your personal branding efforts, but you can also expand the functionality of your page to use it as a lead capture platform. In many ways this is like having a second highly targeted website in addition to your blog or other primary business building website. A fan page is without a doubt the backbone of any Facebook marketing strategy.
Once you learn how to create Facebook fan pages, you can repeat this process over and over again.
P.S. My friend Brian recently released a great training course that will teach you the intricacies of how to advertise on Facebook using ppc. In Maximum Facebook PPC Profits, Brian shows you the exact strategies, pages and campaigns he used to go from being a college dropout working at McDonalds to going full time in his own business in less than 100 days.