Giving Your Prospects What They Want
[youtuber youtube=’http://www.youtube.com/watch?v=GTgPp4PNB4g’]
Are you actually selling what your prospect is buying?
I see many marketers struggling to make sales, because they are making an offer in the market place that does not match up to what their prospects are buying.
This doesn’t mean that the marketer needs to change up their product…
…but it does mean that they need to “frame” their product in such a way that it matches up to the felt needs of their prospects.
With proper framing, the prospect feels that their felt needs are being met and the sales process flows much smoother.