Effective lead generation for network marketing begins with the identification of your target market. Who are the people who are most likely to be searching for your products,services or network marketing opportunity? Once you’ve identified this group, you need to become a student of the trends, motivations and actions of this target group.
The information you glean will make the efforts for lead generation in your network marketing opportunity much more laser focused. Your lead generating resources are far to valuable to be haphazardly deploying them, without any strategic focus.
Now that you’ve determined your target group, their motivations and trends it is time to connect with this target group.
One of the easiest techniques for lead generation in network marketing comes in the form of a giveaway. This could be a motivational CD, an e-book on network marketing, an informational report on a certain niche within your target market,etc… The giveaway is offered to your prospect in exchange for their name and contact information. This information is collected through the use of a simple web page that contains a subscription box. Through this exchange the network marketer now has adequate information to begin the relationship building and lead cultivation process with the prospect. The best results for this type of lead generation would be obtained in places of niche content, such as special interest forums.
Another simple technique for lead generation in network marketing is through the use of a membership website. This site could be as simple as a blog with a member’s only area. In this lead generation system, the prospect would submit their personal information in exchange for access to restricted viewing “member’s only” content. It is important that your content be consistent with the felt needs and interests of your target audience. Good content will increase not only your overall web traffic, but it will keep your prospects coming back on a regular basis. With each recurring visit, the prospect moves from cold contact to warm lead to potential buyer and finally to loyal customer.
Effective lead generation for network marketing is not difficult if you lay the proper foundation for your efforts.
