Repetition…it is one of the single most critical elements in marketing.
Studies suggest that the average person must be exposed to a message no less than 7 times before they are ready to take some type of action on that message. For you, the marketer, this means that you must be putting a continual and consistent message in front of your field of prospects.
One of the common mistakes I see marketers making is a lack of perseverance in their marketing efforts. The results are slow to come, and so they jump to a new marketing piece or even a completely different program altogether.
Effective branding comes about by making a commitment to your message and branding efforts. Even if you are running multiple advertisements, the message of your branding needs to be consistent. You may arrive at the message through two different angles, but the message must remain the same.
When you bounce around in your branding, you create confusion in the mind of your audience. This confusion will manifest itself through a lot of activity with little result.
Today I would challenge you choose your best branding message and stick with it. Saturate your marketplace with that message, so that everyone knows you are……. Remember the most important product you are selling is YOU!
