Your Business Opportunity Is Not Your Business

Do you really have a business or are you simply promoting a business opportunity?

I often see people who mistakenly believe that they have a business, simply because they are promoting a business opportunity.

A business owner realizes very quickly that they are the real product…

…the products and services that they promote are merely the tools of monetization.

Great care is taken in crafting a marketing message that highlights the leadership and value offered by the entrepreneur.

It is through this leadership and value that expertise is demonstrated and trust is built…

…these are the bedrock foundations of the recommendations that sell products and services.