Carl Willis

Suggested Online Network Marketing Tips

Historically people have joined a network marketing company for the unlimited potential that this of business model offers.  For years the way of building this of business involved home parties, business lunches and hotel meetings, but the internet has changed the way the MLM world does business.  When the vast opportunities of the internet is combined with the unlimited potential of network marketing the results are nothing less than mind boggling.  The key to making this work is the proper implementation of tools, techniques and strategies.  Here are a few basic network marketing tips that can be utilized by seasoned veterans and beginners alike.

The foundation of any MLM strategy is personal branding.  Personal branding is simply the steps you take to identify yourself as both an individual and a valued resource in the field of network marketing.  This needs to be the focal point of all that you do.  You as the individual takes precedence over the products and company that you represent.  Remember you are one point of distribution in a network made up of hundreds if not thousands of other distributors, so your ability to distinguish yourself is critical.

The first marketing tip deals with the address where people will find you, also known as a domain name.  Select and purchase a domain name that will brand you in the mind of your prospects.  Even though your network marketing company may provide you with a company replicated website, it is better to use a forwarded domain that points to that site than just simply to use the company domain with your distributor id at the end.  The best choices in domain names are something that includes your name or the concept of your product or service.  You will also want to set up an email address on this domain as your primary business email address.

The next online marketing tip is to start a blog.  Blogs are a great way for people to get to know you personally and for you to present value to your prospects.  One of the best features of a blog is that you can even start one for free through services such as Blogger and WordPress.  Your blog needs to represent you as a person, not just a product pitch man.  Share your experiences, thoughts, feelings, victories, failures, etc…  Your prospects need to see that you are real.  By the same token you need to provide value in your content, so that they return on a regular basis.   Even if you know very little about this business, you can share the things you are learning and remember you know more than someone else.   Your blog should really be the central hub for your marketing efforts.  Everything you do to market yourself should point back to your blog and then your blog should direct readers to your products, company, opportunities and training as an outflow from your blog.  It is also important that you remain consistent with your blog.  Make sure that you are adding content several times per week, so that your readers have a reason to return.  Stale blogs are like stale bread…nobody wants them.

The final marketing tip for online beginners is the use of social media.  Social media is the new front porch, back fence and local pub of the global community.  Social media is the place where people share their lives and exchange ideas.  Your face needs to be seen in this arena and your voice needs to be heard.  The wrong use of social media is the constant promotion of product and company.  In online circles this is called “spam.”  The correct use of social media is relationship building and interaction.  Talk about the work your doing today, talk about the conference you attended yesterday, talk about the new blog entry you just posted and ask for feedback.   When used correctly people will be drawn to you almost on autopilot and they will take a greater interest in the other aspects of your life including your network marketing business opportunity.

These online network marketing tips will get you off to a good start.  Take the time to invest in additional training and knowledge to help you truly capitalize on these strategies.