On Page SEO Optimization Techniques

Learning on page SEO optimization techniques is one of the most critical skills that an online marketer needs to learn and master.   Imagine taking the time to build your blog or website.  You spend countless hours creating content and branding yourself.  What a tragedy it would be to wind up with no exposure, because your website was not getting any traffic.   Sadly, this scenario plays out ever day all over the world.  Would be marketers filled with dreams, hopes and ambitions slave away building a website, hoping to see their dreams fulfilled only to see them later come crashing to the ground, because their site got lost in the vase expanse of the world wide web.

Using On Page SEO Optimization Techniques For Maximum Exposure

At the end of the day, the real purpose for using on page SEO optimization techniques is to bring more eyeballs to your website, where you can direct those eyes to the products and services that you offer.   When you put these techniques into regular practice you will find that the search engines quickly become your friend.   On page optimization techniques give the search engines what they crave…relevant content.  When the search engine sees that your content is relevant and answers the questions their searchers are asking, they will prominently feature your content in their results.

There is an added benefit for your reader.  Not only are they more likely to find your website, but your content becomes much more user friendly.   This means that your reader will become a repeat visitor who then becomes a loyal follower and ultimately becomes your customer or team mate.

On Page SEO Optimization Techniques You Can Use Today

The starting point for all on page SEO optimization techniques is the selection of relevant key words or phrases.   Keyword research always needs to supersede everything else.  This is where the old adage “if you don’t know what you are aiming for, you will hit your target every time” comes in.   Keyword research will bring focus to your content and will guide your on page optimization process.   For keyword research it is best to start with Google’s keyword tool and then fine tune that research with Market Samurai.   You will want to select keywords that have a decent amount of traffic 1,000-20,000 monthly searches with low competition.

Now that you have your keyword or phrase selected, the first step is to place that keyword or phrase throughout your content.   Keyword placement is the core of the on page SEO optimization techniques you will use on a day to day basis.  This is not a sporadic spattering, but is instead done very strategically and tactically.   They keyword or phrase should appear in your first sentence and one more time in your first paragraph.   From there you will want to use your keyword about once per paragraph throughout the rest of the content.   Finally, your keyword or phrase should appear in the final sentence of your content.

The next set of on page SEO Optimization techniques deals with the use of headings.   A highly optimized page will take advantage of h1, h2, and h3 headings.   You may be wondering what those headings are.   In html those headings are defined by heading tags and in a standard user interface they appear as Heading 1, Heading 2 and Heading 3 in a drop down box.    While there is debate as to which order is best for using these headings, the real key is to use all 3 of them.   Ideally, you will want the first heading to come at the top of your content.  This first heading should simply restate the title of your blog entry, which should contain your keyword or phrase.   The second heading should be used as a sub heading to break out a key thought of your content.  Your 3rd heading should be used as a sub heading  for the final key thought of your content.   Not only do the search engines love this structure, but it creates a natural flow that is user friendly for your website visitor.

The use of images is one of the most overlooked on page SEO optimization techniques, but this one carries a lot of weight and makes your content extremely user friendly.   When you use an image there are some critical things to do.  First of all make sure the Alt title is your keyword or keyphrase.  You will also want to use that same keyword or phrase as the caption for the image as well.

By using this process you are allowing the search engines to see multiple layers of varying elements that all point back to your keyword or key phrase.   The further the search engine drills down, the more it is going to see that word or phrase as a central theme.   By using these on page SEO Optimization techniques, you will be feeding not only the search engines, but drawing information hungry prospects to your site each and every day.