Must Have MLM Marketing Tools

Tuesday, August 10th, 2010 at 3:41 pm

Must Have MLM Marketing Tools

A collection of great MLM marketing tools can be one of the greatest business building assets at your disposal. The importance of having the right tool for the job is just as important in network marketing as it is in building construction. When used properly, these tools can not only give you a leg up on your competition, but they will help attach the market place to you as an individual.

Personal Branding – The Foundation of MLM Marketing

Brand yourself with a personalized domain name. Ok, your company gives you a replicated website at yourcompany dot com forward slash 123456789. Now there are some real business building shortfalls associated with this company replicated website address. For starters, who is going to remember your distributor number, unless you have given them a business card with that number displayed or they are linking to it directly from some other online source. The second and more important issue is that your website address is not branding you as the distributor. It is your company that is receiving the reinforced brand recognition. Unfortunately, there are thousands of other distributors driving traffic to that domain as well, so there is nothing that sets you apart from the crowd. A personalized domain can be obtained very inexpensively. For example one domain provider was recently offering .info domains for $.0.87. A domain with your name or a conceptual name is much more effective in the marketplace. Imagine introducing yourself to people and telling them that they can learn more about you at your name dot com. You are reinforcing your marketplace presence by simply taking this small step and setting yourself apart from millions of other network marketing distributors.

Connecting – The Objective of MLM Marketing

Capture leads and follow up with email autoresponders. An email autoresponder serves two valuable functions. First the autoresponder gives you a lead capture system. Through your autoresponder you are able to generate pages and forms that allow website visitors to give you their contact information. This is generally done in response to an offer of information, training or some other free incentive. The lead capture form is tied to a campaign that you set up within the autoresponder for a particular target market. Once a prospect has given you their information, they begin receiving a series of pre-written emails that are sent at pre-determined intervals. These emails allow you to provide valuable content for your list subscribers and present your products and opportunity on an ongoing basis. Additionally, you can send random emails to your marketing list for special offers, events or ongoing relationship building purposes.

A blog is the central hub for many online network marketers. Your blog is the place where prospects will get to know you on a more personal level and they will also be introduced to the value that you offer. In reality, your blog is a piece of virtual real estate. If you care for that piece of virtual real estate by adding valuable content, your blog will become one of your greatest business building assets. When you offer valuable content your readers will develop a loyalty to you. As that loyalty increases so does their trust in your advice and recommendations. More than any other form of online marketing, your blog has the ability to create a magnetism around you and your business.

These are just a few of the many valuable MLM marketing tools available to you today. When applied properly these tools can have tremendous impact on your business for years to come.