Finding the best MLM leads

Friday, June 11th, 2010 at 4:48 pm

A common question I am often asked is “Where can I find the best MLM leads?” This question is somewhat ambiguous and so today I thought I would qualify this question and hopefully give some guidance to those of you who are asking similar questions.

To really examine this question, I think we have to first determine that qualities that define the “best” MLM leads. In my mind those qualities are broken into three categories that when present, make an individual an exceptional network marketing prospect.

The first quality is responsiveness. Does the prospect respond to information and guidance that is offered. One of the first indicators of a responsive lead, is a person who will provide you with their contact information in exchange for training, a report, or other form of incentive. When a prospect shows responsiveness, they are indicating that they are willing to move beyond mere tire kicking to test driving the information you present. In your downline this person should also demonstrate responsiveness to to team initiatives, training opportunities or other business building suggestions.

The second quality found in the best leads is desire. Does the prospect show desire in their pursuit of network marketing or are they simply entertaining the notion. A prospect who demonstrates desire is much more likely to make a deeper level of overall commitment to their network marketing business and your team. One way to gauge desire is through the evaluation of the marketing entry point through which they came into contact with you. A lead who comes through a generic Google search of MLM, network marketing or simply a company name demonstrates less desire than a prospect who comes through an article or advertisement dealing with lead generation systems or network marketing training. Desire is the fuel that maintains long term commitment, without desire, your prospect will likely be a short term team member.

The third quality found in the best MLM leads is follow through. Does the prospect review the materials sent to them? Do they atted webinars that they sign up for? Do they return you phone calls? In my own training system I can monitor whether or not a person has utilized the training I make available through link tracking. When a prospect demonstrates follow through, they are putting action to their desire. This shows a willingness to put effort behind their motivations. A lead who demonstrates follow through should in theory demonstrate that same degree of follow through in their business. These are the people who will call their leads, train their downines and talk product with customers. They are showing by their response to their contact with you, that they are willing to do what it takes to make their business successful.

Finding the best MLM leads starts with you. You need to determine who it is you are wanting on your team. This will guide you in your marketing efforts, as some marketing resources are more targeted than others.

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