How To Reduce Apathy In Your MLM Downline

Building a healthy MLM downline is one of the keys to long term success in any network marketing business.   The fundamental principle seems simple enough.  A group of people purchase products on a monthly basis for personal use and resale.  This same group of people also invites others to join the business as a consumer and business partner.   In theory this principle works well.  Everyone doing their individual part creates a powerful business that benefits everyone involved.  In reality, what tends to happen in an MLM downline is not quite as beautiful of a picture.

The Reality Of Building An MLM Downline

In reality, the picture tends to look a little different than the one I painted above.   In your MLM downline you are likely to find several categories of people:

  • Business builders – Those who actively work to build their business
  • Weekend enthusiasts – Those who purchase once a year and may or may not refer anyone
  • Consumers – They regularly buy the product, but they won’t be bringing anyone else in
  • Place holders – No one really knows why they joined.  No purchases, no team building, no contact.

Recognizing the different types of people who will potentially make up your team is a critical first step in reducing apathy.   This is important for a couple of reasons.  First, understanding the different types of individuals in your organization will allow you to adapt some of your interaction to connect with them on their level.   On top of that, you can adapt your sales and opportunity presentations to become more attractive to the active distributor and less attractive to the non-active distributor.

Reduce MLM Downline Apathy Through Proper Positioning

Your greatest defense against apathy in your downline begins with proper positioning on the front end.   When you set the bar high for prospective distributors, before they ever join, you are helping to reduce the number who will join your business only to take up space on your organizational chart.   Proper positioning might include making this type of statement during your opportunity presentation:

I only work with people who are truly passionate about our business.  A person who does not intend to use our products each month or spend time actively building their business would not be a good fit in my MLM downline.  I ask my team members to commit to participating in our monthly optionship program, attending our weekly training webinar and spend at least 10 hours per week actively building their business.   If this is not the level of commitment you are willing to put towards your business then being a part of our team is not going to be a good fit for you.

The beauty of a statement like this, is that it becomes very attractive to serious business builders.  At the same time you are giving those who really have no intention of putting forth effort, the opportunity to excuse themselves before they ever join your MLM downline.   Those who join already know that they are expected to participate in the purchase of product, opportunities for training and business building activities.    Although not everyone will hold to that standard, the overall quality of your team will increase, because the standards are high.

It is critical to remember that reducing apathy in your MLM downline starts with you.  Set the example and be the MLM leader that other leaders are looking for.


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Related posts:

  1. How to Build Your MLM Downline – Talk to People
  2. 3 Keys to Building an MLM Downline
  3. If You’re Not Training Your MLM Downline, Someone Else Is!
  4. Being Selective When Building Your MLM Downline?
  5. Who is in Your Network Marketing Downline?

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