3 Keys to Building an MLM Downline

Tuesday, June 29th, 2010 at 2:59 pm

When it comes to building an MLM downline there are three key things that you as a network marketing leader need to do. A commitment to these things will not only grow your downline, but it will put your team on a solid foundation as they build their own businesses. In the end a commitment to these three things will create a synergy within your network marketing team this unstoppable.

The first key to successful downline building is inspiration. You must learn to inspire people to the point that they willingly take action. The ability to inspire others is in fact your greatest recruiting tool. In your opportunity presentations you want to paint a picture that brings about the action of joining you in your business. If you don’t whisk people away to the dream of a different life, you will continually struggle to keep them motivated and active. Inspiration begins with understanding the goals and dreams of the people you come into contact with. What is it that drives them? Once you understand their motivations you can begin to paint a picture in their minds of the preferred outcomes that can be achieved if they will commit themselves to your network marketing opportunity. When you see a team member struggling it is inspiration that you will use to get them back in the game, pushing through their current challenges.

The second key to successful downline building is equipping. Your ability to equip your people with the tools they need to be successful, is directly tied to the level of success that you will experience in your own business. This requires you to become a master teacher to your people. You need to commit to pouring out your knowledge and experiences into the life of each and every distributor that enters your organization. To maximize your time it is best to create training videos covering each skillset or knowledge area that they need. Once these videos are uploaded, you can direct new distributors to those videos and then follow up with them after they have reviewed the content. Equipping is an ongoing process that will evolve as the skills, abilities and success of your distributors increases.

The third key to successful downline building is empowerment. Empowering your people, means that you are giving them permission to succeed. Your people need to be tied to you as a leader, but not so dependent upon you that they cannot function on their own. It is important that in your equipping, you teach them to think for themselves. You also need to be teaching your downline the fundamentals of leadership. When you empower your people, you are creating the synergy that grows your organization exponentially. The empowerment is evidence that they have been sufficiently inspired and equipped, so that they are now able to reproduce those same things in others.

If you will commit to these three things, you will have tremendous success building your MLM downline.