Why Nobody Responds To Your MLM Advertising

Tuesday, August 17th, 2010 at 5:22 am

Why Nobody Responds To Your MLM Advertising

You’ve been busy placing your MLM advertising on every bulletin board, forum, Facebook wall and all points in between. Despite your valiant efforts and zeal for promoting your business, no one seems to be responding to your advertisements. So what is the disconnect, why isn’t all of this marketing activity producing results?

What Is The Real Focus of Your MLM Advertising?

You may be surprised to learn that the real issue is not how you are advertising or even where you are advertising. In reality, the problem is what you are advertising. Although the world of network marketing is responsible for bringing some of the most innovative products and business opportunities to market, you simply cannot sidestep the fact that our business is a relationship business. People simply prefer to buy from those that they know and trust.

In the realm of MLM business this holds even more truth than the retail sector as a whole. The reason being that our products are not generally household names and therefore not prominent in the minds of the buying public. When a network marketer leads at with product they have put themselves at a considerable disadvantage. They are now going head to head with the likes of Wal-Mart, Sam’s Club and thousands of other retail establishments that have substantial marketing dollars at work in the marketplace.

The Key to MLM Advertising

The key to MLM advertising is to remember that first and foremost you are the brand and you are the product. Your MLM advertising should focus on introducing you to the world at large. When a prospect in your niche goes on Facebook they ought to see your name. When they read articles about your market segment, they ought to see your name. When they go searching for blogs about your market segment, they ought to see your name. When they Google search relevant terms for your niche, they should see your advertisements. When they look for videos on related subject matter, they once again should find you.

I don’t mean to sound redundant, but I hope you get the point. Think about the major soft drink companies or the major beer companies. You see their name on billboards. You hear them on the radio. You see them on television. Their ads are on the internet. Their logos are at sporting events. Their displays are in the grocery store. Every where you turn you encounter their presence. This is truly the essence of branding.

So what should you be advertising to promote YOU? The answer to this is very simple. Give your target market what they are looking for. If people are going to purchase your product for better health, then you need to advertise yourself as a resource for better health. If your prospects are people looking for work from home opportunities, then you need to advertise yourself as a resource for those seeking to work from home. In all instances you provide value first. Invite people to call you, to email you, to IM with you. Become a trusted friend who gives great advice and service. Your products and business opportunity come second.

When you take this stance, people will naturally want to know what solutions you recommend to the felt needs that you are addressing. At this point you can bring your product or opportunity into the picture. By taking this approach you will have much greater long term success.

So head back to the drawing board and revamp your MLM advertising. It is time for you to take center stage.