Utilizing Social Media for MLM Advertising

Thursday, April 8th, 2010 at 4:09 pm

Using social media for MLM advertising is one of the most powerful business building practices available. In the past 5 years, social media has become the meeting place for people from all over the world. Names like Twitter and Facebook have become a part of the world wide landscape, as people share their lives and experiences with one another.

As a network marketer it is critical that your voice be heard in the social media conversations that take place daily. Today I want to give you some basic concept of using social media to build your network marketing business. Network marketing has been and will continue to be a business build on personal relationships. It is important that you keep this principle front and center in your social media activities.

To effectively use social media, you need to be building relationships. Building relationships is much bigger than simply adding friends or followers on a social media site. You need to begin a dialogue with the people you are interacting with. Learn about their lives, their business, their dreams. Ask them about the things that they are posting. Comment on things that interest you. Simply put…get to know the person.

Secondarily, search out people who share you common interests, pursuits and ideals. There are groups formed around every type of interest conceivable. Interact with them, become a valued voice in the conversation. As you become valued in the eyes of the group, people will take a greater interest in the other areas of your life.

Lastly, begin connecting with your target audience. Look for people who you would like to see on your team. Look for those who are searching for the solutions you offer. Ask about their experiences, likes and dislikes. Share your solutions in a conversational manner, always setting yourself apart as a valued resource. A quick rule to file away….the more you interact, the more people will want to interact with you.

Social media is a powerful tool for building network marketing businesses. If you would like training on how to use specific social media sites, I invite you to sign in for my training platform through the link below.