Herbalife marketing planHerbalife Marketing Plan That Anyone Can Follow

For years the Herbalife marketing plan has involved wearing buttons that say “Lose Weight Now.  Ask Me How.”  This strategy was not limited to buttons either.  Those words have been seen on bumper stickers, car windows, buildings, billboards and just about any other medium of marketing that you can think of over the years.  The simplicity of the Herbalife marketing plan has been one of the keys to their success over the past quarter of a century.

The simplicity of this marketing strategy couple with charisma of the founder, the late Mark Hughes and the influence of the late Jim Rohn built Herbalife into a tremendous powerhouse in the world of network marketing.   Although many are still building businesses using this time tested strategy, many more are finding struggle and challenge in this technologically savvy world in which we live.

Modern Challenges To The Herbalife Marketing Plan

In our world today face to face interactions have given way to social networking and Google has now become the modern day equivalent of yesterday’s Yellow Pages.  Busy families struggle to find time for themselves, much less to have home parties and hotel meetings.  In an environment where it used to be easy to hand out product samples, cubicle walls and virtual offices have created new challenges to a personal touch brand of marketing.   Those who are highly disciplined and committed to spending large amounts of time in these face to face approaches still find some degree of success; however, those that are exploding their businesses have learned to leverage technology to their advantage.   This is the reality of building an Herbalife business in today’s environment.

A second challenge to the distributor in today’s world is the shear level of competition in the market place.  Not only is the business owner competing with other nutritional and health related products, but they are also dealing with the internal competition of millions of other distributors world wide.  The need for personal branding and the ability to distinguish yourself from every other distributor is imperative.   Mark Hughes and Jim Rohn were both masters of creating their own unique identity in the market place and you as an Herbalife distributor need to do the same.

A solid Herbalife marketing plan will need to embody the personal touch of the traditional approach, but highly leverage the technology of today to expand influence and personal branding.

A Comprehensive Herbalife Marketing Plan

To create a high degree of success in your Herbalife business, you must implement a comprehensive Herbalife marketing plan.  First and foremost your plan needs to center around the development of your own public image.   People buy products from those that they know, like and trust.   At the same time, people join a network marketing business with those that they know like and trust.   It is critical that you retool your thinking when it comes to your Herbalife business.   Instead of leading with product and sales pitch, you need to lead with yourself and value.   What does this mean?   It simply means that your prospects need to know you first and that they need to see that you are able to offer them value.   In the mind of your target audience you need to become the expert in nutritionals and in home based business.   If your prospect does not feel that you can help them become healthier or financially successful, they simply will not do business with you.

The key to creating value and leadership in the market place is through the use of systems.   While the Herbalife marketing plan does have systems in place, those systems are designed to brand and promote the company and the product, not you as the individual distributor.  Remember every other distributor is using the same systems you are and therefore their promotional resources look just like yours.   This is why personal branding becomes so critical.   Without a strong personal brand, you simply will not penetrate the market.  This means that you will not consistently have leads coming into your business from the leverage of the internet.  Poor lead flow means few sales and few sales means little money in your pocket.

If you will take the time to couple your Herbalife marketing plan with a personal branding system, you will have no shortage of people to introduce to your Herbalife products and business.

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