Amsoil Review

Monday, February 7th, 2011 at 12:09 pm

Amsoil Review

Amsoil is a name well known amongst automotive and motor sports enthusiasts; however, what many people don’t realize is that Amsoil is also a long standing direct selling company. The company was founded by Albert Amatuzio, a Lt. Colonel and jet figher pilot in the Air Force. Amatuzio recognized the important role synthetic lubrication played in keeping a high performance jet fighter in the air. Knowing that these same properties would be invaluable in automotive applications, Amatuzio set out to create a synthetic formulation for automobiles. He launched his first commercially sold product in 1970, which led to the creation of the Amsoil company. In 1972 Amsoil became the first synthetic motor oil to achieve American Petroleum Institute specifications.

Amsoil Today

Since those early days, Amsoil has gone on to become a pioneer in the field of synthetic lubrication. The company now offers lubrication solutions for automotive, recreational, agricultural and industrial applications. The company has also moved into additional product lines such as Mother’s car appearance care line, Trico wipers, Donaldson and Wix filters, Altrum nutritional supplements and Aggrand organic fertilizer solutions.

The Amsoil Business Opportunity

Although at it’s heart the Amsoil opportunity is a direct sales business, the company offers it’s dealer network unsurpassed opportunities to build a substantial business in the marketplace. In addition to the traditional model of direct selling, that allows dealers to purchase at a reduced wholesale cost and sell at a higher retail price, the company also encourages the development of commercial accounts and retail on the shelf accounts. In the commercial and retail on the shelf accounts, the enrolling dealer becomes the servicing agent for those business entities. Additionally, Amsoil offers retail sales opportunities through catalog orders and dealer replicated websites.

The Amsoil business operates on a stairstep/breakaway compensation plan. Dealers advance in the levels based upon their group sales volume and upon their recruiting efforts. Each level has qualification requirements for achievement and these qualifications are based upon not only the productivity of the individual dealer, but also of their sales group as a whole.

There are many advantages that a prospective dealer find with the Amsoil business opportunity. The first of these advantages is company longevity and name recognition, especially in the automotive arena. Because the company is a frequent sponsor of motor sports events, racing teams and even the Sturgis motorcycle rally, little explanation is needed when introducing the company for the first time. Another substantial advantage is the ability of a dealer to partner with commercial businesses and traditional brick and mortar retail establishments. These two components can be substantial money making avenues for the proactive dealer who is willing to invest the time and energy to pursue these types of accounts. Additional benefits would include the low startup cost, the wide selection of marketing tools available and the ability to sell a diversified product line.

There are also some challenges a potential Amsoil dealer must be aware of if they are going to be successful in this particular opportunity. This is a volume based business, so it is critical that the dealer develop that volume through both the active recruiting of additional dealers and the acquisition of high volume users such as commercial and retail on the shelf accounts. The business will also put a dealer into direct contact with a customer base that in many instances is highly advance in their knowledge of mechanical systems and lubrication. It will be critical for the prospective dealer to take advantage of the training resources made available by Amsoil to help them become a capable expert when speaking to these types of individuals.

As with any direct selling business, it is important that a prospective Amsoil dealer learn their craft. This will not only include the knowledge of mechanical systems and lubrication, but also needs to include basic business building principles. The ability of a dealer to excel in personal branding, lead generation, product presentation, follow up and replication cannot be understated.

Amsoil was one of the first businesses I began working with when I entered the world of network marketing. It is a business that requires hard work, but can also pay great rewards in return. Click on the logo below to learn more.