How to Market AdvoCare® Weight Loss Products Using Facebook

Tuesday, August 31st, 2010 at 8:42 pm

Advocare Weight Loss Products

How to Market AdvoCare® Weight Loss Products Using Facebook

AdvoCare® weight loss products are the front line of your AdvoCare® business. It is through these products that many customers become acquainted with not only the product line, but also the business opportunity as well. Proper positioning of this product segment in the marketplace is critical to your long term success as an AdvoCare® distributor. One of the greatest tools at your disposal is the online social community of Facebook. When used correctly Facebook can become a powerful marketing engine for your business. By following a few simple steps, you can harness the potential of this great online resource.

Facebook is a social networking site that boasts a membership of over 500 million users. It is estimated that nearly one half of those users access their accounts at least once per day. As you can see this is a high visibility point for anyone looking to build their AdvoCare® business either online or offline.

The first step of this process is getting your personal profile in order. Make sure that in your information you at the very least have a link to your distributor website and that you brand yourself as a business owner in the health and wellness or weight loss fields. It is important that your profile reflect your marketplace value, since those you will be inviting to connect with you will typically take a look at your profile when determining whether or not to approve that connection.

Use Facebook to Connect With Advocare Weight Loss Prospects

The next step is to begin making connections with others who are in your prospective market. The best way to simplify this task is look for Facebook groups that are focused on such topics as weight loss, dieting, diet and exercise and nutrition. Be sure to join each of these groups and become an active part of the discussions within those groups. By all means, please resist the temptation to make pitches and post links to your “AdvoCare® weight loss products”. Instead you want to provide insights into such things as the importance of nutrition, supplements, portion control, exercise, etc… in weight loss. Point people to articles and other resources on the topic of weight loss, these do not necessarily need to be AdvoCare® specific in nature.

You will want to begin inviting members of these groups to become your friends. Send an introductory message that says something along these lines: “Hi, you and I are members of the XYZ group here on Facebook. I would like to connect with you to share information and encouragement in the area of weight loss.” By taking this approach you are connecting on a common point of interest and working to develop a relationship, which is of course the foundation of a network marketing business such as AdvoCare®.

The next step is setting up a group of your own. Create a group that shares weight loss tips and success stories. Send a group invitation to those who have become your friends on Facebook. Ask them to submit their stories, photographs and other valuable content. The key to making your group work is the ability to create an ongoing dialogue between the group members. Here is the place that you can really begin to add value to your marketing efforts. Create small video pieces that are no more than 3-4 minutes in length to highlight a specific related topic. For example you might do a video piece that discusses the importance of monitoring a person’s carbohydrate intake or a video that discusses the differences between health and non healthy fats. Additionally you will want to add your own story and the story of other AdvoCare® customers and distributors that will begin to introduce the full line of AdvoCare® weight loss products to your group.

Spotlighting Advocare Weight Loss Products and Business Opportunity

The final step is the creation of a fan page. Your fan page will be 100% focused on you and your Advocare business. Invite your friends and group members to “like” your fan page. When a group member takes this step, the content you post to the wall of the fan page will also be displayed on their wall. Use your fan page to highlight a specific AdvoCare® product each week, along with testimonials about that particular product. This is also a great place to promote any specials or new product introductions. You will also use the fan page to invite people to take a closer look at the AdvoCare® business opportunity. This can be done through online presentations or invitations to webinars or other similar type events.

Marketing AdvoCare® weight loss products makes perfect sense in today interconnected online community. By applying these steps you can secure your place in this virtual village.