Keyword Search Tool Review – Market Samurai
A keyword search tool is one of the most important assets that an online marketer has in their arsenal. While the external keyword tool offered by the folks at Google is highly informative and functional, the information it provides is only the tip of the iceberg. Market Samurai has quickly become the keyword search tool of choice for serious online marketers, who are constantly looking for profitable keyword opportunities.
The Value Of A Keyword Search Tool
Keyword selection is the foundation of effective internet marketing. With so much information available on the internet, a marketer can have a great website that never gets seen, simply because it does not rank high enough in the search engine rankings. So many website owners are naive to this reality and waste countless hours (and often dollars) hoping to get seen for keywords that are highly competitive and realistically out of their reach. This is where a keyword search tool becomes so critical. A good keyword research program will help a marketer uncover keywords that are being overlooked, yet deliver a high degree of profitability.
Market Samurai Is My Preferred Keyword Search Tool
Over the last year, I continued to hear other top level marketers talking about Market Samurai as their keyword search tool of choice. Once I begin to take a closer look at Market Samurai, I quickly began to understand why. Market Samurai works in conjunction with the Google keyword tool. When you consider that Google is the undisputed leader in search engine traffic, it only makes sense that a good keyword search tool would tap into the wealth of information Google makes available.
Market Samurai begins with a base keyword or phrase that you are trying to target. From there, the program goes out and searches for related terms and phrases. The user can designate the number of words in those phrases from 1-10 and can also designate positive and negative keywords to include or eliminate. When linked to your Google Adwords account, Market Samurai can generally produce a total list of several hundred keywords and phrases. The real magic of Market Samurai begins from this point forward.
The next step in the process is an analysis of those keywords for their value. The default setting within the program is a series of evaluations called the “golden rules.” This screening looks at factors such as the number of clicks per day when ranked number one on Google for that term, the average cost of a pay per click campaign to obtain the first spot on the paid advertising listings and the amount of daily revenue one could anticipate by ranking in the top position. The golden rules screening sets thresholds for each of these criteria, so that you are not wasting time with keywords that are too competitive or not extremely profitable.
Once you have identified your target keywords, Market Samurai gives you an even greater advantage by allowing you to analyze your competition. The software will go out and analyze the top 10 rankings on Google for the keyword or phrase specified. The information returned will include such things as whether or not the key term is in the domain name, meta description and meta title of a page. The software will also show all back links coming in for the ranking page and the website as a whole. These results are color coded for probability of being overtaken by new content.
From there, the Market Samurai keyword search tool will conduct a search for available domain names that incorporate the keyword or phrase that you are targeting. This tool will evaluate those domains for keyword presence and will also give you a cost estimate of acquiring those domains.
The Market Samurai keyword search tool offers a free trial, allowing you to experience the functionality for yourself. Once the trial period has ended, you can purchase the software for a one time fee. In my experience this purchase will pay for itself many times over and is well worth the expenditure.
