How To Effectively Use Your Network Marketing Blog
A network marketing blog can be one of the most effective tools in your marketing toolbox. In the beginning, blogs were merely an online journal for individuals to share their thoughts, feelings and dreams with the rest of the world. Today the blog has evolved into so much more. A strategically designed blog literally becomes the center of activity for the network marketers online business building efforts. Here are a few simple tips for getting maximum firepower out of your network marketing blog.
Use Your Network Marketing Blog For Personal Branding
First and foremost, your network marketing blog should be your primary tool for building your personal brand. The starting point in this process is choosing a proper domain name. For example I use myname dot com for this blog. If your name is not available use a variation on your name. This might include such things as workwithyour name dot com or meetyourname dot com. By taking this step, you are readily identifying the content provided with you as the person. This type of posturing readily identifies you as a leader to your audience.
Use Your Network Marketing Blog As A Lead Generation Tool
Since your readers are already visiting your network marketing blog for information, why not invite them to develop a deeper relationship with you. Using your blog as a lead generation tool works very effectively not only for generating leads, but for long term relationship building. The key to making this work is through the use of a funded proposal. A funded proposal can include such things as an e-book, a special report, access to specialized training or even a subscription to your newsletter. In the funded proposal, you are offering your reader something of value, relating to your niche in exchange for their contact information. I find the content offered by MyLeadSystemPro is a valuable tool for this purpose.
Using Your Network Marketing Blog As A Social Media Hub
Creating a social media hub is another key to using your network marketing blog effectively. Social media has become one of the most important online business building tools of our time. By creating social proof through the various social networking and social bookmarking sites, you are not only creating third party validation for your content, but you are also creating credibility for your leadership. To transform your network marketing blog into a social media marketing hub, you need to incorporate 3 key elements. The first is automated broadcast of your content to the key social media outlets. This is best accomplished through a service like Onlywire.com or Ping.Fm. Both of these services offer plugins for WordPress that help to automate this process. The second component is the use of social sharing tools. Two of the more common tools are ShareThis and Sexy Bookmarks. Both are available as plugins for WordPress. These tools allow your readers to share your content with the sphere of influence, thus creating a viral effect that exposes more people to you and your content. The final piece of the social media strategy is comments. Tools like CommentLuv will help make your comment interaction much more productive. It is important that you take the time to interact with your readers who leave comments, as this makes you appear approachable.
The time you take to develop your network marketing blog, will pay dividends for years to come.
