Carl Willis

Finding Business Opportunity Leads

Finding

are critical to the expansion and growth of any network marketing business.   While most home based entrepreneurs realize this necessity, they find themselves unsure of where to find good leads for their business opportunity.   Simply having is not enough, it is important to realize that the best leads are those who are warm to the idea of a business opportunity.

Not All Business Opportunity Leads Are Created Equal

A quick Google search will reveal a great number of companies who are willing to sell you bundles of “pre-qualified” leads.   These leads are advertised as being business opportunity seekers, who are just waiting for your call.   In reality, these business opportunity leads typically fall far short of this claim.   The pre-qualification of these leads is generally based on their prior involvement with a network marketing company or their having been a subscriber to a network marketing related mailing list.   Although there will be a few diamonds in the mix, the majority of these leads will be cold to the idea of exploring a new business opportunity.

Business opportunity leads that you personally develop are much better suited for the purposes of producing quality prospects for your business.   These types of leads are considered warm leads, because they are typically generated by way of their active search for regarding business opportunity related topics.   Due to their current search for information, these prospects are already entertaining the idea of starting a new business.

Generating Business Opportunity Leads

Knowing that you will always have better long term success with warm market leads, the issue becomes the generation of those leads.  This is where the principles of attraction marketing become so critical.   If you are not familiar with , I would recommend you read “Magnetic Sponsoring” by Mike Dillard.   The real issue is creating value for those prospects who are seeking business opportunity information.   By positioning yourself in the midst of their search queries and offering relevant information, you are going to begin successfully generating your own warm leads.

In addition to generating warm market leads, you are also connecting these prospects to you as a leader.   The more you can provide valuable information to this group, the more they will view you as a trusted resource in this arena.   The information you provide to your prospects can come in many forms.   The most commonly used methods are through the offer of a video, ebook or training.   To gain access to this information, the prospect must provide you with their contact information.   This transaction is commonly referred to as a “funded proposal.”   Once the prospect provides you with their information, they are automatically placed into your autoresponders for follow up.   This methods will enable  you to generate high quality business opportunity leads 24 hours per day, 7 days per week.

Finding business opportunity leads does not have to be a difficult task, if you will take the time to develop an effective lead generation system.