Do You Really Need To Learn SEO?
In the last few years it has almost seemed like a pre-requisite that to become a successful network marketer, you also needed to become an online marketing guru. Every course available tells you how to tweak a little more marketing horsepower out of your efforts. So in this tech savvy day and age, is it really necessary for you to become an expert in SEO?
If you are not sure what I’m talking about. SEO is the common name for search engine optimization. This is the process that it is utilized to make a website, blog post or other piece of content more favorable in the search engine rankings.
The World of Network Marketing Before SEO
It is important to step back from the hype for a moment and remember the history of our business. Men and women have been earning incomes through direct sales businesses for over 100 years. Amway was making millionaires before anyone owned a personal computer or the internet existed. We need to remember these facts to get in touch with the reality that this business model has worked for thousands of people long before technology entered the picture.
Network marketing has always been and will continue to be a business built on interpersonal relationships. It is a friend sharing their business, product or service with another friend or acquaintance that has built incomes over the years. The introduction of technology into the picture has not changed this basic fundamental truth. Our modern technology simply allows a network marketer to share their business, product or service with a larger group of people over a broader geographic range in a much more efficient manner.
Where Does SEO Fit In?
In the end, SEO is a tool that a network marketer can utilize to improve the quantity and quality of traffic to their website. Knowing how to optimize the site will provide greater opportunities for lead generation and interpersonal contact. When you talk to those who utilize optimization strategies with their business, you will find that most of them still are building their business through the means of interpersonal contact. The website traffic is merely a means of communicating to increased numbers of people on a daily basis.
So back to the original question: “Do you really need to learn SEO?” If you intend to build a long term business online, then you invest the time to learn these skills. Let me stress, that this learning should not be done at the expense of your daily business building disciplines. You need to be talking to people about your business every day and learning these techniques as you go. In the long run you will have a stronger business, because you have not only learned how to drive traffic to your website, but more importantly you have learned to talk to people about your business.
