Carl Willis

Daegan Smith – A Lesson On Providing Value

Daegan Smith

– A Lesson On Value

Last night I received a great lesson in what it means to provide real value to your prospects.   I had the privilege of participating in one of the bonus webinar sessions that came with my ticket package to the Live The Dream event in Orlando, FL later this month (there is still time to purchase your tickets and access the recordings of these bonus training sessions).  The guest trainer for last night’s session was .

For those of you not familiar with Daegan Smith, he is considered by many to be the top internet network marketer on the planet.   Daegan has rocketed to the top of several companies, been able to generate 2,000+ leads in a single day and has done all of this without ever calling a single lead.  Daegan has taken his experiences and turned towards coaching through his [textAd1] program.

Daegan Smith – Lesson Value 1

Daegan started off our session last night by asking the what was the one thing they most wanted to know about.   He asked us to use his Facebook fan page to interact with him and respond to the question.   Daegan began reading down the questions and challenged us to dig deeper.  Many of the questions were very generic in nature (e.g. how to get more traffic?).   Daegan pointed out that the more generic an less in depth the question, the more amateur our posture.  He pinpointed in some a mentality of “lack” that revealed a fearfulness in the way some were undertaking their business.   Daegan refused to move from this request until at least 60 of the 83 people attending had answered the question.   It was only at this point that he proceeded.

The lesson in this was quite simple.  Daegan Smith did not come with any other agenda than to meet the “specific” needs of his .  This means that the rest of his time with us was spent speaking into the very questions that were on our minds and providing real, workable solutions to those questions.  To make sure that he was tapping into the thoughts of his audience, Daegan would stop every so often and he would ask the audience to answer a question.  He would not move on until a specific number of people responded to the question.   I realized in my own business that I could do a much better job of engaging with those who entrust me with their time.  Secondarily I also realized that I generally do questions and answers on the back end of my training, but have not really ever started my training sessions out that way.

Daegan Smith – Value Lesson #2

Last night’s training session started at 8PM CST and we did not end until just shortly before 11PM CST.   Out of the 8 bonus training sessions, Daegan Smith gave his audience the most of his time and energy.   Daegan at one point told us during the webinar that his goal was to outlast his audience.   This philosophy was also reinforced when Daegan talked about referral traffic and the importance of positioning yourself with the question:  “How can I make sure my product partners get paid more than I do?”

The point behind these thoughts comes down to providing overwhelming value.   Daegan gives so much value that his subscribers want to open all of his emails.  He gives so much value that people run to help him promote his products.   He gives so much value that people don’t think twice about spending money with him.  During the course of our session last night, Daegan Smith took us into his tracking software and walked us through how he makes marketing decisions, testing every nuance of his marketing campaigns continually and making regular adjustments accordingly.  Daegan took us into his partner program and showed us how he deals with his partners.  He took us into his autoresponder and shared with us how he develops content and chooses the content of his marketing funnel.

With nearly 3 hours of training there were more than just mere nuggets of wisdom, but instead those who got to spend yesterday evening with Daegan Smith found a goldmine of information.