Creating Duplication In Your Network Marketing Business
Most people begin their network marketing business with great excitement about the possibilities that can be unlocked through their new entrepreneurial endeavor. The company’s compensation plan has been explained and illustrated in such away that the bountiful harvest of the business seems to be in reach. The new business owner blasts an email and talks to a few close friends, but unfortunately the results don’t match the illustrations shown at the opportunity meeting. Something is not working right. Is it the business? Is it the person?
Duplication Unlocks The Potential of a Network Marketing Business
In reality the average network marketing business is failing, not because of the person, the product or the company. The real culprit in this tale of disappointment is the principle of duplication. Without duplication, the true potential of a multilevel marketing business is never fully realized and the entrepreneur is trapped in a one man retail MLM sales operation. Although duplication can be one of the more challenging aspects of growing a healthy network marketing business, it doesn’t have to be complicated.
As with every other aspect of our business, the power of duplication is built on the strength of interpersonal relationships. When we take the time to develop strong relationships with those who join our team, we are laying the ground work for sustainable long term replication in our business. It is important to remember that the average person who starts an MLM business has little to no successful entrepreneurial experience. It is ludicrous to think that they are immediately capable business owners, simply because they’ve paid their distributor fee and joined the team.
Duplication In Your Network Marketing Business Requires Leadership
Your ability to lead is critical if the duplication process is ever going to become a regular part of your business. Every new team member should be equipped with fundamental principles of growing a network marketing business. If you do not have that experience yourself, then plug your new team members into the coaching of other seasoned leaders within your company. Once you have instilled the foundational aspects of business building into your team members, you need to begin working with them on the techniques and strategies that will help them replicate the desired outcomes in their own business.
The simplest way to produce those outcomes in your multiple level marketing business is through actual hands on experience. If you are unable to actually work in the field with your new team members, then create environments that allow for simulation through role play. The active participation in these business building activities will take hold and ultimately become second nature for your team members. If possible having a system for training and equipping in place will help increase the efficiency and productivity of your organization.
If you are struggling with duplication, ask for help. This is the most critical piece of unlocking the true potential of your network marketing business.
