Marc Barrett Gives His 7 Figure Formula For Success
I had the privilege of having breakfast with Marc Barrett during the recent Live The Dream 2 conference in Orlando, Florida. For those of you who are not familiar with Marc Barrett, he is a veteran of the network marketing industry having been involved for over 25 years. Marc had the privilege of working directly with another industry legend Mark Yarnell, the author of Your First Year In Network Marketing (Marc Barrett is mentioned in that book). More importantly though, Marc Barrett became a 7 figure earner in his 2nd year in the industry and has repeated that milestone many times over. During my breakfast with Marc, I gained tremendous insight into the mind of this 7 figure networker and I wanted to share those insights with you.
Marc Barrett Speaks From A Unique Perspective
When you sit down with Marc Barrett you are given immediate access to a unique perspective that few network marketers have. This perspective is a combination of over 25 years experience in the field and the perspective of being a 7 figure earner in this industry. Marc was originally approached with network marketing at a time when his real estate investment business was floundering. Marc had specialized in the renovation and resale of multi-unit properties in the Denver area. As Marc tells the story, he was very skeptical from the beginning. He had been given a photocopy of a large check during the opportunity presentation that he let sit on the corner of his desk for nearly a week. After looking at the check over and over he decided to make the jump. Within 2 years, Marc was making over 1.5 million per year.
In spite of his success in the industry, Marc readily admits that over the years he has had a love/hate relationship with network marketing. He has seen superstars come and go, large segments of his team moving with them. He has seen others who seemed to have great promise that ended up simply fizzling out. In the end, it has been the opportunity presented by network marketing that has kept him in the game.
Marc Barrett Teaches High Volume Lead Generation
Early on in Marc’s network marketing journey, he realized that being a top earner went far beyond simply talking to friends and family, but instead required a high volume lead generation strategy. While we were in Orlando, I heard Marc explaining this concept in a very memorable way. He estimated that there are approximately 2 million people in the Orlando area. If you could show your opportunity presentation to every one of those 2 million people today, about 200,000 of those people would be ready to join. Out of those 200,000 who join about 20,000 would become active customers purchasing product. From those 20,000 you would have about 2,000 who bring someone else into the business with them and out of that group you would have approximately 200 who would absolutely make you wealthy in the years to come. Marc concluded that high volume lead generation helps you sift through the masses much quicker, so you can find those key leaders.
In the early days, Marc Barrett used ads in large newspapers as his primary prospecting tool. These ads directed respondents to a recorded message that funneled them towards a live presentation. Marc would then bring groups into his home 3 times per day to present them with the opportunity. Those who attended were given 48 hours to respond or they were crossed off of the list. Today Marc has learned to leverage the internet to create high lead volume. Marc uses a wide variety of tools including ads in the major employment websites, Craigslist marketing and Twitter marketing.
As you listen to this interview, Marc Barrett offers some wisdom that you will rarely find in others, simply because he has gone places that so many have yet to reach.