Home Based Business

branding vs marketing

The Difference Between Branding and Marketing

Carl Willis2 comments

branding vs marketingOne of the biggest conversations taking place in the online marketing space is the difference between branding and marketing.

Everyone marketing themselves online is concerned about branding themselves just right, while others are concerned about whether or not their marketing is effective.

Is there just one way to determine what is what? How can you separate the two and make them two different ideas while bringing them together to accomplish the greater good?

Today, I’m going to talk about branding and how it’s different from marketing. You’ll soon discover that both are necessary, and there are two very different ways to go about using both in your business.

The Distinct Difference Between Branding and Marketing

Do you view branding and marketing as the same thing?

Answer that before you go any further.

This question is what trips marketers up all of the time, and they often fail to see that there is a significant difference between branding and marketing.

As it turns out, they are two VERY different things. Yes, they work together, and yes they both play very important roles in your business.

Do you remember learning in school that cattle are branded? The method by which they are branded doesn’t matter as much as why they are branded and what it means.

Branding sets the cattle apart from the cattle of another farmer. When cows wander off, they could end up on the land of another farmer, making it near impossible to single them out. Branding takes care of that.

Branding a cow gives them a unique identity, and it allows the cattle to be separated and taken back to the rightful owner.

This is the key to branding. Here are three important questions to ask yourself.

  1. How will someone find me?
  2. What will my reader remember about me?
  3. When the customer has a problem, will they think of my brand?

The difference between branding and marketing is that branding gives your audience something to remember you by, while marketing gets you noticed.

Marketing helps you cut through the noise when there is a plethora of competitors. Getting noticed when you have 50,000 people that are all competing in the same arena is critical.

The Strategic Difference Between Branding and Marketing

Ah, the use of the word “strategic”. It can come at you ten-fold if you aren’t careful. Strategy is talked about often, whether it’s used in the military or whether it’s being used to talk about social media and business.

Most often, this word is associated with branding. Let’s go back to WHY “strategic” relates to branding. Here are some points to clarify where I’m going with this.

  1. The brand had to exist before the marketing plan was created.
  2. Marketing is an effort, but a brand is what directs that marketing campaign.
  3. Brands encourage loyal customers, while marketing attracts them to buy a particular item, one over another.
  4. Marketing attracts buyers and gets them to come around to your way of thinking. In other words, marketing is the activator.

Are you getting the point?

The two are different, but yet they work together. Marketing is the word used most often, but the brand is where many online marketers fail. What is your brand? How will you execute your marketing plan to drive more buyers?

Do some homework today, and research many different brands. Look at Toyota, Frito Lay, Kellog’s, and any others you can think of that have been around for many years. You’ll see what they do and who is drawn to them.

You’ll see the difference between branding and marketing with the best companies.

how to manage your home business cash flow

How to Manage Your Home Business Cash Flow Effectively

Carl WillisNo Comments

how to manage your home business cash flowLearning how to manage your home business cash flow is important, but mainly because money is essential to running a business!

It is ideal to start out with money, but it’s also ideal to learn how to continually make money. Getting cash to come in means that you better know how to manage it once you have it.

This also means that you can’t spend it as soon as you get it. So, how do you handle your business cash flow once it starts rolling in?

There are several keys to getting cash to start flowing and to keep it rolling in, but spending it at the right time and for the right things is also important.

Today, I’m going to share with you how you can effectively manage your cash flow, using multiple tools, resources, and your team!

Learn How to Manage Your Home Business Cash Flow in the Beginning

When you start your home business you’ll want to study and research what should and could be done upfront before you get started.

However, you’ll want to learn how to manage your home business cash flow in the beginning too. Once the cash starts flowing, what will you do with it? What can you do to make sure that you have enough setback for income while paying your expenses?

Here’s what you’ll need to do.

  1. Monitor your cash flow on a regular basis. It’s wise to sit down at least once a week and see what is happening with your cash. Once a week is sufficient, unless you need twice a week. Depending on what your business is and how much you have coming in, you may have to review it twice a week, at least for a while. A good software system that can help you do your accounting may be quite helpful.
  2. Where can you cut costs? There are tons of tools and resources out there that we all get caught up in using for marketing online, but my biggest question is, which ones are working? Whatever is not working you should eliminate from your equation until further notice. In fact, my advice would be to start with one marketing method or tool at a time. Once you master it and get success with it, then you can add a new one. Until then, keep it simple.
  3. Is a business line of credit for you? A line of credit can be helpful in a time of need, but don’t wait until something goes wrong to get one. Always seek out your options for increasing and managing your cash flow when an investment needs to be made. You never know when you’ll need to invest in a new tool or resource. Get a business line of credit before you need it, and when something comes up, you’ll be ready.
  4. Stay on top of invoicing. Invoicing clients is a big deal, and this is especially true of those who outsource. Always ask for an invoice, even if it’s through PayPal. It is helpful for both you and your service provider to have a copy, so that you can keep track of what you’re spending and they can keep track of what they are making in case there is any question down the road.

There are numerous ways to keep your cash flow coming in, but just remember that managing it is just as important. Don’t forget to be a good steward of your cash flow, and learn how to manage your home business cash flow, no matter how small you start!

internet home business opportunity

Finding the Right Internet Home Business Opportunity

Carl WillisNo Comments

internet home business opportunityWith every passing day, there is another internet home business opportunity that pops up. There are tons of options out there, but only ONE is really right for you.

I’ve written several blog posts about home businesses and what it takes to get started. I’ve also written posts about how to run and maintain a business from home while staying true to yourself.

There’s a lot to consider when you want to work for yourself, but there’s no doubt lots of questions that need to be answered.

What home business can you start by leveraging the internet? Can you actually use the internet to launch your business and run it full-time from the comfort of your own home?

Today, I’ll share the various considerations that you’ll want to make as you look for the right internet home business opportunity.

Finding the Right Internet Home Business Opportunity

It’s important that you always consider the bigger picture when a business opportunity comes up. If you’re looking for the right internet home business opportunity, you’ll want to dig and research until you find something that you’re passionate about.

When working from home, there is a tendency to slack off when there isn’t someone pushing you to get things done.

This makes it really hard for you to meet deadlines when it’s crunch time, unless you’re in a business that is not deadline sensitive.

If you want to build you lifestyle from your laptop, here are some things to consider.

  1. Are you in love with what you do? It’s a lot easier to complete tasks when you love what you do. If you aren’t in love with what you’re doing it’s time to look elsewhere. If you’re working for someone else right now, give it careful thought and consideration as you look for a business opportunity. Once you come across something you love, make sure that you research how to make that business work. You need to know that it’s a viable business, and you’ll want to do some research ahead of time to ensure that you know how to market your business best.
  2. Don’t fall prey to scams. Research is important with any business, but if you want to work from home you’ll want to make sure that you thoroughly research any opportunity that promises big money or benefits. Working from home can be great, but it isn’t always easy. If you come across a business opportunity that offers easy work and easy pay, think again. Don’t sign anything until you’ve had someone you trust review everything with you.
  3. Startup costs. What type of situation are in right now? You may need to consider a small loan if the business you want to start requires that you buy a lot of office supplies or equipment. When you build a business that is mainly comprised of digital marketing, you’ll save a ton of money. The cost of a laptop is more affordable than it was 10 years ago, and with email you can use less paper and pay less in postage!

There are tons of options for you when working from home, but if you’re looking for an internet home business opportunity, you’ll always come out a winner!

Businesses You Can Run from Home in 2016

Carl WillisNo Comments

businesses you can run from homeFinding businesses you can start from home is easy, but what about businesses you can run from home? Starting a home business and running one directly from your home is two different ideas.

It’s great to be your own boss if you can be disciplined enough to work while you’re at home in your pajamas. (Yes, some days I don’t like to get out of my pajamas).

It’s also great when you can travel and work from anywhere. You can take your work with you wherever you go, but what if you could run every aspect of your business right from the comfort of your own home?

Today, I’m going to share with you some neat ideas about businesses you can start and run from your own home. Grab your coffee, tea, or soda, and sit down to read the rest of this article in its entirety so you can start planning your new business!

Businesses You Can Run from Home All the Time

More women are researching various markets to find out what they can do to work from home. There are many options if you’re looking into businesses you can run from home.

  1. Menu planning website. There is a ton of potential here. If you are a mom or a dad, you know how busy life gets. Work, kids, and taking care of the home all keep you on your toes. What about meals? Uh oh, you almost forgot to feed your family. If you help families plan meals, you’ll not only be doing something rewarding, but you’ll have a viable business you can run from home. You won’t do any preparation, just help others do what you know matters every day. Charge a fee for membership, and you’ve got some income!
  2. Social media management. The world has gone social and mobile, so why not jump in with both feet? You can do it all from home, because the entire component is digital. All you need is your computer and your phone. Make sure that you take some courses on social media and attend as many webinars as possible. Help out a few non-profit organizations in your area for a while to build a portfolio. You’ll be so glad you did!
  3. Copywriting. The world is running businesses as digitally as possible. This means that more websites are popping up, and again, the need for social media management goes hand-in-hand with this. There is a huge demand for copywriting. Businesses are using blogs more frequently, and they need attractive ad copy for running ads on Facebook. Use your creative skills and focus on attracting readers and getting them to stick around. It’s all about writing persuasive copy. Work at honing your skills by writing every day, and go out to some non-profits to see how you can help them as you build a portfolio. Now, go get some clients!
  4. In home childcare. Daycare can be costly, and if you have a passion for children then it could be quite profitable for you to open up your home for childcare. There are tons of parents looking for reliable and trustworthy individuals when they get into a bind. Do some research on the going rates, and offer a high level of care and interaction with the kids. Parents are always looking for someone that won’t stick their child in the corner alone. Be the caregiver that truly cares, enjoys spending time with children, and giving them an educational and fun experience.

Always do something you love and the money will follow. It takes time to build a home business, so be honest with yourself about the time you’re willing to put into the business.

There are plenty of businesses you can run from home, but only a few are right for you!

how to run a business from home

How to Run a Business from Home

Carl WillisNo Comments

how to run a business from homeThese days, it’s expensive to lease office space, but if you learn how to run a business from home you won’t have to worry about it.

Anyone can run a business from home if they have the passion and desire to do so. When you work from home you can keep overhead down, regardless of what advancements you make with your business.

All you have to do is sit down and review the cost of what it would take to rent the office, move all of your things into that office and the phone bills you would incur.

It only makes sense to run your business from home if you can, so that you can keep the expenses down in the beginning, and what it would take maintain the business.

With some planning on your part, you can begin the research phase and learn better how to run a business from home.

How to Run a Business from Home that Lines Up with Your Passion

There are a few things you’ll want to do before you make your final decision on running a business from your home.

  1. Self-discovery. It’s important that you follow your passion, so that you love what you do. If you aren’t in love with what you’re doing, you’ll never be able to get your new business off the ground. Do you enjoy painting? What about woodworking or wood burning? There is a market for these items, but don’t alienate your passion just because it takes time to get your business off the ground. Make some sample items and list them online to see how they do. Research your items to see what you can do to market them better, and whether or not they will bring in a viable income.
  2. Where do funds come from? It’s never wise to start a business with your own money, but if you have to, be realistic about how much it will take to get you started. Do a little research to learn more about angel investors and whether or not they have an interest in what you’re doing. Should you apply for some business credit? Also, talk to your bank about options for loans for small business. It never hurts to ask.
  3. Do you need a license? Does the state you live in require that you hold a license for your business? Do you need a permit to work from home? These are all great questions to ask, so make sure that you do upfront. There’s a lot to learn when researching how to start a business from home.
  4. Write up a business plan. A business plan is important, and it’s necessary for you to write up at least the basic components of your business. Don’t forget that you need to research your market to make sure that what you’re doing is going to be profitable enough for you to leave your current job.

Above all, it matters that you are able to connect with your target audience before you do anything. If you can, focus on using social media to learn more about your ideal buyer and how they live. How can you solve their problems?

Once you learn this, you’ll be able to build your business and you’ll be wildly successful. If you learn how to run a business from home, you’ll be able to create the life you desire and spend more time with your family!

businesses you can start from home

5 Great Businesses You Can Start from Home

Carl WillisNo Comments

businesses you can start from homeThere are tons of options for you to consider if you want to work for yourself, and there are many great businesses you can start from home.

There are tons of ways that you can enjoy working from home too, while gaining the freedom that you want to spend more time with your family.

Working from home has been made easier by leveraging the internet, and most of all it’s now cheaper to work from home than it would have been years ago.

Today, I’ll share with you exactly how easy it can be to find the business opportunity that’s staring right you in the face, and how you can get started with little to no cost.

Businesses You Can Start from Home that You Didn’t Think of Before

You’ve heard that opportunity is all around you, but is it true? There are plenty of businesses you can start from home, but I’ve chosen to tell you about the top 5 options when it comes to demand and flexibility.

  1. Consulting and copywriting. If you are looking for markets in which there is a demand, it’s consulting and copywriting. Consulting is needed almost daily, because most companies are struggling to figure out what to do and how to do it. Finding the right consultant could mean the difference between making $1 million and $10 million. Copywriting works hand in hand with consulting, because once you offer your consulting, your copywriting can change the way a company does business forever.
  2. Online retail. What is your passion in life? Despite what you’ve been told, one of the easiest businesses you can start from home is online retail. What products do you love? Whether you love a certain type of clothing or product, there is someone else out there who will want to buy it too. Find your niche and capitalize on it!
  3. Ecommerce/Digital commerce. Shopping is now done mostly online and it’s growing. What happens behind the online shopping experience is important. This means that understanding how users interact with various design types matters. What type of designs attract you to look further? It’s best if you can have a company that is scalable, meaning that as you grow, you can access the help you need. You may want to consider starting with interns that need college credit, so that you can keep your initial investment low.
  4. Organization/Cleaning. Families are always busy, and the need for help is always there. The tough part is finding someone to help that checks out, and someone that you can afford. If you’re good at organizing and cleaning this could be a viable business opportunity for you. The overhead is low because you don’t really need an office. You can find others to work with you, allowing them to get their own clients while you give them the company name, logo, and licensing to use for a small fee.
  5. Membership sites. There are tons of ways to make money online, and a membership site is one of them. There are tons of sites for those who want to get coupons, get valuable tips on fitness, hunting, fishing, and much more. If there is a hobby or a unique interest, there is most likely a membership site out there for it.

The options for working at home are abundant, but it’s important that you do some research upfront to find out what is required for you to start your business.

Once you line up what you love in life with the options for businesses that you can start from home, you’ll be able to experience the freedom and profit you’ve been looking for!

online home business opportunities

Identifying Profitable Online Home Business Opportunities

Carl WillisNo Comments

online home business opportunitiesThere are so many options when it comes to choosing to work from home, but the online home business opportunities are plentiful too.

If you’re a mom and you’re reading this, you are probably grinning from ear to ear right now. You have most likely been struggling to find the type of work that would give you more time with your kids and your husband.

You may also be considering homeschooling too, and that means that working outside of the home isn’t an option.

Do you want to be your own boss?

Do you want to work from home or spend more time with your family?

What if you could take one more vacation per year?

Regardless of your answer, you should remain diligent in your quest to work from home. You can earn a solid income when you work from home, and there are tons of options to fit various budgets.

Today, I’ll share with you how everything from affiliate marketing to product creation can help you produce a viable income.

Be Selective with Online Home Business Opportunities

While there are many online home business opportunities available, you should know that they do take work. They take a lot of work in the beginning.

A lot….but it’s totally worth it if you get what you want. Right?

Look at it this way; you won’t have to sit in traffic, and you can wake up when you’re done sleeping. Isn’t that a wonderful thing?

It’s amazing how much I love NOT sitting in traffic every day. I don’t have to. The thing is, it’s a great benefit when you work your online business from home, but that isn’t the ONLY great reason.

You can be more selective as you look for those opportunities. You get to choose!

Here are some of the best online opportunities out there for you!

  1. Affiliate marketing. I say that this is one of the best because there’s really no risk involved. When you are an affiliate, you are marketing a product or service for someone else. You don’t have to keep inventory, and you won’t have to pay for an auto-ship as some direct marketing companies require. You can work when it’s convenient for you, and above all, you can choose to promote what you love. It’s totally worth it.
  2. Monetize your blog. Regardless of what you promote, you’ll want to keep in mind that monetizing your blog is the ONLY way to really generate the type of profit you desire. This means that you should be promoting the products and services on your blog with product reviews, or better yet, you can create information resources on those products and services. A great example would be a nutritional supplement. You could take one of the vitamins and write a downloadable report on it and why it’s beneficial. This will attract visitors and it will help to position you as an expert.
  3. Customer service. There could never be a shortage of good customer service, and taking calls for customers is a great way to do this. Companies like Alpine are designed to take incoming calls for customers and fill orders. Enterprise Rental Car is another company that does this. If you want the flexibility, you could consider these options, but keep in mind that you’ll still be working for someone else. You can do the work online though, so you can do it from the comfort of your own home, and you could get health benefits for you and your family too.

While these are all good options, only one is right for you. What online home business opportunities would you consider if you had to start over?

starting a home based business

The Basics of Starting a Home Based Business

Carl WillisNo Comments

starting a home based businessHave you been thinking about starting a home based business?

If you have been you should know that it can be a mean transition from working in an office to creating your own schedule.

There are so many benefits to working from home, but it’s also a lot of work. It’s important that you understand the reality of working from home before you jump in with both feet.

You’ll want to know what you need to build a solid foundation for your business to start off right, and you’ll also want to know what type of equipment you’ll need as well.

Today, I’ll share some basic requirements with you for starting your business, and what you can do to make sure that your business is an absolute success.

Basic Requirements of Starting a Home Based Business

When you start your new business you need to make sure that you have some basic requirements squared away.

This means that you’ll be thinking about both the federal government and the state are going to require for you to start and maintain your home based business.

  1. Does your state require a business license? One of the most basic requirements is getting the type of license that your business requires. Most states do not require a freelance writer to have a business license while others require a freelance software developer to have one. The jury is still out on why this is the case, but it’s important that you make it point to know what your state requires.
  2. Bookkeeping. Okay, so this is a great one because most folks that work at home will need to do their invoicing and accounting at home. The thing is, once your business grows you’ll need to hire someone else to do this for you. It’s important that you account for every expense and all of your income. If you don’t have time to do this and you can afford it now, hire someone to help you. A bookkeeper can worth their weight in gold. Until you can hire someone, make sure that you use an accounting software to help you keep track of everything.
  3. Track your time. Depending upon what you do, you’ll want to make sure that you keep track of the time you put into each project. You need to make sure that you’re bringing in enough income to make it worth your while. Once you do this, you’ll need to make sure that you know what to charge on future projects. There is nothing wrong with charging a fee for a service you provide. This should be an understanding you reach before starting a home based business.
  4. Check out merchant services. Accepting payment is a big deal! This means that it’s time to set up merchant services on your website. There are several services out there, but you’ll go through a list of questions about how much business you do per day and month, you’ll also be asked detailed questions about the needs of your business. Don’t rush to make your selection, but make sure that you answer all of the questions in detail.
  5. Who will design your website/blog/handle IT? Without a website you won’t be found, and without a blog it’s hard to drive traffic to your website. Furthermore, when problems arise, who will help you fix it? Make sure that you have someone who can provide those services to you. It’s important that you have that covered before you open for business.

There are so many things to think about, but so little time when you’re anxious to get started. Make sure that you carefully consider all of these things before starting a home based business.

earning money from home

Earning Money from Home Leveraging the Internet

Carl WillisNo Comments

earning money from homeChances are, you found this article about earning money from home because you were searching for more information about the most popular opportunities.

There are several ways to earn an income from your home including direct sales, selling insurance, and doing freelance work.

These days, there is one main component that ties it all together, making it easier than ever to earn money from your own home.

That one main component is the internet.

Without the internet, you wouldn’t be able to do any research, and you wouldn’t be able to share your ideas with the world.

Why does the internet rule the world? Furthermore, why does it rule your ability to work from home? Today, I’ll share with you how you can easily start earning money from home by using the internet to do so, and why it’s so important that you don’t start a business without it!

Why Earning Money from Home is Easy with the Internet

If you have ever tried direct marketing, or even if you’ve had a brick and mortar retail establishment, you know that having a steady stream of business isn’t easy.

This was of course until the internet was on the scene.

There is no better tool than the internet to help you grow your business. It’s that simple. It’s a way for people to find you everywhere, no matter where they are.

People can learn more about you, what you do, and they can learn more about how you can help them. This is because the internet connects people from around the world, and this happens around the clock.

The internet isn’t something that you can access only because you’re wealthy, it’s available to everyone. Not convinced yet?

Earning money from home is easy because:

  1. You can put up an inexpensive website where you share what your business is, and how you can help others.
  2. You can blog about the valuable information that shares more in-depth information on your business and how you’re helping others.
  3. You can use your email account to market to those who show an interest in you and what you do. This means that you can write up a newsletter about your business and your products. You can get your readers to opt-in for this in exchange for their name and email address, which allows you to market to them with various products and services.
  4. Make videos and post them to YouTube for free. You can share tips every day, or even make just a few videos per week, and you’ll start building a library of valuable information for your audience.

The possibilities are endless, but the best part is that you can generate leads in various ways using the internet.

Social media is one of the best tools available to you, and it’s all free unless you choose to try one of their paid services. With Facebook and Twitter at your disposal, can you really afford NOT to use the internet?

Start Earning Money from Home Today

Are you ready to start building a business you can work from home when it’s convenient for you? Depending on what type of business you want to start, you’ll have little to no cost to get started using the internet.

There are so many online tools that you can use today, and there are no limits to what you can do online.

If you’re ready to start earning money from home today, and you aren’t sure what your first step should be, pick up the phone and call me, or you can shoot me a quick email to set up a time to chat!

working from home

Important Points for Running a Business from Home

Carl WillisNo Comments

working from homeRunning a business from home is no doubt a lot of work, and it can be super hectic sometimes. It’s tough to separate your home life from your work life.

Your kids want you, your spouse wants you, and most of all you have deadlines on the brain. You may be feeling as though you can’t get everything done, and you may even feel as though no one respects your work. (Yes, everyone will ask you when you’re getting a for real job!)

How do you combat all of this to get to where you need to be?

Today, I’m going to tell you all about what it takes to start running a business from home, and how you can rise above the chaos to get things done.

Things to Consider Before Running a Business from Home

Being an entrepreneur isn’t for everyone.

You may feel that you need structure, or maybe you just feel confident that you can make what you want because your chances of earning what you’re worth are much higher when it’s all up to you.

Here are some considerations you should make when running a business from home.

  1. What is your type? You have a unique personality, and the question is whether or not working from home is right for you. Do you need structure? Do you need someone to tell you what to do and when? If you do, then it may be best for you to keep your job. It’s okay to admit that you need that. It could mean financial disaster if you don’t.
  2. Patience and persistence are key. Instant gratification doesn’t fit into what it means to have a home based business. In fact, you should know that patience is really the key to growing your business with a solid foundation. Success doesn’t happen overnight, so you’ll want to keep pushing hard in the beginning. Once you get your first sale, keep pushing. Don’t take a moment to rest and get too laid back until you hit paydirt. Once you do, you can focus on ways to automate your business.
  3. Make a plan and follow it. Planning is essential to life. If you fail to plan you plan to fail. It’s that simple. Make a plan for your business and then stick to it. What do you want it to be? How do you get there?
  4. Discipline wins the day. One of the most important points about running a business from home is discipline. Getting up early to get things done is important. You’ll have to get up before others do and plan and organize before your house starts their day. It’s not always easy to wake up early, but if you can start by getting up 15 minutes earlier, and then adjusting your time earlier and earlier, you’ll discover that it’s the only way to get things done.
  5. Make a list and check it twice! Making a checklist of items you need to get done is vital to your day. It’s all about prioritizing your “to do” list. Can you make a list and check it twice? Make sure that what you need to complete by end of the day is done first.
  6. Keep a schedule. When you first get started, you’ll most likely work more than you ever imagined. In fact, you might drink more coffee than you can stand. Ha! However, when you have a family, you need to make sure that they are a priority in your life. This means that you need to keep office hours so that you can take advantage of the flexibility you have with your home based business.
  7. Prepare to multi-task. There is no way to predict the day, and if you don’t learn to multi-task you’ll never be able to manage a business. Always put your family first and work second. You’ll be so glad you did!
  8. Organize your social media time. This goes hand in hand with keeping a schedule, and it’s super important. You need to build an online following, and it’s important that you focus on social media. However, keep in mind that you don’t need to be on those accounts all of the time. Research when your target audience is on Facebook and when they are on Twitter. Then you can plan your posts around those times. When you log back in you’ll be able to find out what’s new!

A home based business is a treasure, and it can give you the FREEDOM that you desire. You can be more flexible and you can have more time with your family and time to travel.

Just keep in mind that “running a business from home” is exciting, but it’s still a lot of work!

Do NOT follow this link or you will be banned from the site!
fFacebook Marketing Made Easy