Building a network marketing list is the foundation to achieving success online. It is a well known fact that the money is always found in the list. By developing a marketing list, you have a group of prospects to whom you can market over and over again.
There are some basic steps that need to be taken if you are to effectively build a profitable marketing list. For starters, you need to have a reason for people to want to be on your list in the first place. This is most generally accomplished through some type of informational offer. This could be an informational report pertaining to a particular niche or field of interest. Other popular offers include e-books and training videos that are geared towards the target market. It is important that your offer actually contain content that is of value to your audience, since this is part of your first impression.
The next building block is your lead capture web page. This page should be very simple and uncluttered. It should state clearly what you are offering to your prospects and how it will be of benefit to them. The most important piece of this page is the lead capture form, which are normally generated by your email autoresponder service. The form should ask for their name and email at a minimum. Ideally you should also ask for a phone number so that you can follow up in a more personal manner. Additionally, when a prospect provides their phone number they are indicating an understanding that they will be followed up with. Once your page is online, you need to bring traffic to your website. Without traffic, your list building efforts will be unproductive.
The final piece of your list building is your email autoresponder. In your autoresponder you will want to set up an email series that is delivered at pre-determined intervals to the prospects who have given you their information. This series should build off of the information that they were requesting, providing additional value and resources. In this series you will want to further brand yourself as a network marketing leader and also begin to introduce your business. One of the best ways of accomplishing this purpose is through the use of a “p.s.” in the bottom of your emails.
To streamline this process it is best to utilize a proven network marketing system . A network marketing system will incorporate each of these steps of the list building process and also give you training on driving traffic into that system. A good system will provide the informational offer, the lead capture system and the follow up process. Additionally, a good system will promote you as the leader and not the system or a particular network marketing company.
Building a network marketing list is non-negotiable if you are going to build your business online. By following these simple steps, you should be able to build a profitable list very quickly.
