Building A Network Marketing Business Takes Work
This may come as a surprise to many, but building a network marketing business takes work. I find it amazing how many people seem to think that you can build a business without putting any real effort into it. They have confused the simplicity of the business model with the effort that it takes to make that business model profitable.
A Network Marketing Business Is Simple…Not Easy
Fundamentally, a network marketing business operates on a very simple business model. Goods and services are delivered from the seller to the customer via a distribution network built on the framework of interpersonal relationships developed by the company’s distributors. Money that would normally be spent for advertising and marketing is instead channeled into a lucrative compensation plan. New distributors are also brought into the company via the same framework of interpersonal relationships. Seems simple enough doesn’t it? If it is so simple then why do so many fail in their business?
Mindset and Work Ethic Are Critical To The Success of Your Network Marketing Business
It really comes down to two things: Mindset and work ethic. Since a proper mindset is necessary to achieve a proper work ethic, let’s start there. Many people enter their network marketing business with a flawed notion that with minimum effort they will see maximum reward. This mindset plays out in a couple of different ways. For starters you have the distributor who thinks that by talking with two or three people they are going to build a business. Not two or three people a day…just two or three people. Then there’s the distributor that thinks their upline will build their business for them. This mindset is especially prevalent amongst distributors who join linear, matrix and binary compensation structures. This distributor is already looking for ways to sidestep the personal responsibility they have for building their own business.
The second part of this picture is work ethic. It is also impossible to build a solid network marketing business if you do not have the proper work ethic. Many distributors treat their business more like a hobby than a business. They send out one email announcing their new business website when they first get started and then they sit back waiting for the business to come pouring in. Everyday they check their company back office, discouraged because all they are seeing is zeros in their sales and recruiting columns. This distributor is hoping that the computer, the bumper sticker or the business cards at the local coffee shop can do all of the work for them, without them having to invest any sweat equity into their business.
If you are serious about building a network marketing business, then it is imperative that you adopt the right mindset and a proper entrepreneurial work ethic. Embrace the fact that it will take work…hard work…sustained hard work on the front end, if you are going to enjoy the fruits of owning your business on the back end. Develop a game plan for building your business and work that plan with all of the passion you can muster. If you will commit to doing those two things over an extended period of time, you will ultimately become one of the success stories of this industry and not simply another cautionary tale.
